Browsing by Author "MORELLI, Helivelton Ferreira"

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    A MARCA E O CONSUMIDOR: O BOTICÁRIO
    (UNIFEOB, 2021-09-01) MORELLI, Helivelton Ferreira; HYGINO, Jéssica Borges; SILVA, Maylson Aurélio Leal; CRISTO, Otávio; SILVA, Marcelo Alexandre Correia da
    Brand positioning is the key success factor and also the permanence of a prominent business, in whatever area you work, will make your company gain relevance with your target audience and increase your sales even more constantly. Positioning your company in the market means differentiating yourself from the competition, conquering a prominent place among consumers consequently and reach the leadership of the segment, the action of designing the product and the image of the company to occupy a differentiated position in the choice of its public target. Stand out from the competition and be chosen by consumers, if position correctly, you can convey the essence of the brand and its value proposition, creating true fans of the company. The treatment with the consumer and the how much they care about the well-being of their customers and employees
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    OS QUATRO “P”s DE MARKETING: Mc Donal'ds SÃ
    (UNIFEOB, 2021-11-01) SANTOS, Priscila Screpanti Alves Dos Santos; HYGINO, Jessica Borges; SILVA, Mayson Aurélio Leal; MORELLI, Helivelton Ferreira; SILVA, Marcelo Alexandre Correia da,
    This work aims to analyze how a 4 Ps strategy is marketing within the McDonald's company, which are made up of price, place, product, promotion. The main fundamental points for a good marketing strategy, for through actions allowing the consumer to be the center of planning. Creating meaningful communication with customers, making the consumer experience with the unforgettable brand. In order to discuss the importance of these following indices within the general way, so that it can have possible future projections for its development and expansion within the current market. Taking a broader view of the that it really needs or not to continue to be highlighted within the market. Despite having a highly competitive field of activity.