Browsing by Author "MENDES, Anna Beatriz Barbosa"

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    Brainstorning Empresarial: Mabi´s Nail
    (Fundação de Ensino Octávio Bastos, 2023-06-30) VACCARI, Marcela Ruiz; MENDES, Anna Beatriz Barbosa; REIS, Beatriz Coimbra; DOVAL, Danilo Morais; PANCINE, Luiz Fernando
    Strategic administration and entrepreneurial management are fundamental concepts for the organization's success in the current business scenario in Brazil. Both involve strategic decision-making and the search for competitive advantage, but they address different aspects of business management. These two concepts are complementary, and very necessary.