Browsing by Author "MARTINS FILHO, Marcos"

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OS QUATRO “P”s DE MARKETING: EMISSORA SBT
(UNIFEOB, 2021-11-01) SILVA, Lilisane de Cassia; SANTOS, Maria Helena Breno R; GUSMÃO, Camille Cristina de Miranda F.; SILVA, Cainã Pereira da; MARTINS FILHO, Marcos; KISS, Priscila Cristina Francisco; SILVA, Marcelo Alexandre Correia da
In an ever-changing world, keeping up with technologies and innovations became part of the marketing and market strategy, as the marketing has gained more space in this digital age. In order to study and better understand how the analysis of markets and planning in Marketing, we will approach in this project the analysis of a company with a focus on the marketing mix that surrounds it, therefore, we will talk of this work on the four “P”s in Marketing, and all the scenarios that it is involved. The purpose of this analysis is to bring to the practice of the study in marketing how an organization involved in a dynamic, innovative and competitive market operates. Each topic addressed will deal with the dimensions in integrated marketing, and how the company worked here acts and reacts with its product in this particular market.
SISTEMAS DE GESTÃO AMBIENTAL E SEUS IMPACTOS SOCIAIS: Johnson & Johnson
(UNIFEOB, 2022-07-13) BOTELHO, Kátia Bittencourt; PAULA, Larissa dos Santos Fonseca de; MARTINS FILHO, Marcos; CARMO, Mauro Jerônimo do; BORSARI, Juliana Marques; VENÂNCIO, Elaina Cristina Paina
An important definition, the SGA (Environmental Management System) is a set of policies, practices and technical and administrative procedures of a company with the objective of obtaining a better environmental performance, this system enables control over waste, monitoring of the their lives in the environmental impact, the structured management and the establishment of objectives and goals for the reduction, reuse, recovery and recycling of these residues.