Browsing by Author "MARTINS, Maria Virginia Ferreira"

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    A marca e o consumidor: AMBEV
    (Fundação de Ensino Octávio Bastos, 2022-07-07) BERTHEIM, Gustavo Hendrigo Costa; VIEIRA, George Wilson; GULARTE, Thiago da Silva; RENESTO, Juliana; MARTINS, Maria Virginia Ferreira; SILVA, Marcelo Alexandre Correia da
    Faced with an extremely competitive scenario, where each point of market share represents a considerable amount of money, Ambev achieved an unshakable leadership in the Rio Grande do Sul market, however, the emergence of a new beer brand put an end to this tranquility, and many actions with customers became part of the routines of both companies, creating a competitive scenario in the dispute for each case of beer sold in the market.