Browsing by Author "LÚCIO, Jaqueline Guerra"

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Cenário Atual de Recursos Humanos: diagnóstico, soluções e tendências para o RH do futuro
(Fundação de Ensino Octávio Bastos, 2019-11-30) HONORATO, Arnaldo Otorino S.; OLIVEIRA, Caroline Cristina de; SANTOS, Guilherme Fonseca C. dos; LÚCIO, Jaqueline Guerra; GOMES, Lais Bedin; CASTILHO, Karina Strobel; CARIOCA, José Márcio; DOVAL, Danilo Morais; MARDONADO, Erick Jacoboski; RODRIGUES, Danielle
The project described here was prepared by the group and with the aim of observing the scenarios of the People Management area of the company Copperfio, in order to understand the company's routines and practices. The active company works with the field of manufacturing and selling electrical conductors and providing industrialization services to third parties.
ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING:
(FUNDAÇÃO DE ENSINO OCTAVIO BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENÂNCIO, Elaina Cristina; HONORATO, Arnaldo Otorino S.; OLIVEIRA, Caroline Cristina de; SANTOS, Guilherme Fonseca C. dos; LÚCIO, Jaqueline Guerra; GOMES, Lais Bedin
The present interdisciplinary project refers to the company NUBANK and aims to carry out a description and analysis of the micro and macro environment where the company is inserted, its positioning and strategies used to remain at the top of the market in which it operates in addition to applying in a practical way all knowledge acquired in the classroom in this Module. The process of choosing this company was due to the fact that it is on the rise in the market and has innovated in the way people can buy and pay their bills without a fee, making it a pioneer in the environment in which it operates. Nubank is a pioneering Brazilian startup company in the financial services segment, acting as a credit card operator and digital bank with operations in Brazil, headquartered in São Paulo and founded on May 6, 2013 by David Vélez. In 2014, the company launched its first product, an international credit card under the Mastercard brand, with no annual fee and completely managed through an application. In 2017, Nubank also launched its benefits program, Nubank Rewards, and NuConta, a digital account that is already used by more than 2.5 million Brazilians. In 2019, it started offering loans to some customers.
O Impacto da Indústria 4.0 até a Quarta Revolução Industrial
(UNIFEOB, 2022-10-17) OLIVEIRA, Caroline Cristina Rodrigues; LÚCIO, Jaqueline Guerra; GOMES, Laís Bedin; ALMEIDA FILHO, Celso Antunes de
The influence of technology is increasingly present in commercial management. from third industrial revolution this impact has been evolving more and more, since then technological processes started from the physical integration between science and production, using software and tools to help from the control of the production to the stage of sales and communication with customers. Since then, technology has been responsible for improving the efficiency of any business, being affected by the course of its use and admission to commercial management. This scientific article aims to highlight the impact of industry 4.0 until the fourth industrial revolution, and from there its evolution and future projections. Also highlight the models and objectives of the most used striking technologies in the great revolutions industrialists and their contribution to the development of the era. And finally, highlight the major technologies used in commercial management in the fourth industrial revolution and its advances.