Browsing by Author "HYGINO, Jessica Borges"

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    OS QUATRO “P”s DE MARKETING: Mc Donal'ds SÃ
    (UNIFEOB, 2021-11-01) SANTOS, Priscila Screpanti Alves Dos Santos; HYGINO, Jessica Borges; SILVA, Mayson Aurélio Leal; MORELLI, Helivelton Ferreira; SILVA, Marcelo Alexandre Correia da,
    This work aims to analyze how a 4 Ps strategy is marketing within the McDonald's company, which are made up of price, place, product, promotion. The main fundamental points for a good marketing strategy, for through actions allowing the consumer to be the center of planning. Creating meaningful communication with customers, making the consumer experience with the unforgettable brand. In order to discuss the importance of these following indices within the general way, so that it can have possible future projections for its development and expansion within the current market. Taking a broader view of the that it really needs or not to continue to be highlighted within the market. Despite having a highly competitive field of activity.