Browsing by Author "HYGINO, Jéssica Borges"

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    A MARCA E O CONSUMIDOR: O BOTICÁRIO
    (UNIFEOB, 2021-09-01) MORELLI, Helivelton Ferreira; HYGINO, Jéssica Borges; SILVA, Maylson Aurélio Leal; CRISTO, Otávio; SILVA, Marcelo Alexandre Correia da
    Brand positioning is the key success factor and also the permanence of a prominent business, in whatever area you work, will make your company gain relevance with your target audience and increase your sales even more constantly. Positioning your company in the market means differentiating yourself from the competition, conquering a prominent place among consumers consequently and reach the leadership of the segment, the action of designing the product and the image of the company to occupy a differentiated position in the choice of its public target. Stand out from the competition and be chosen by consumers, if position correctly, you can convey the essence of the brand and its value proposition, creating true fans of the company. The treatment with the consumer and the how much they care about the well-being of their customers and employees
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    SISTEMAS DE GESTÃO AMBIENTAL E SEUS IMPACTOS SOCIAIS: NATURA
    (UNIFEOB, 2022-07-14) MARTINS, Eduarda; HYGINO, Jéssica Borges; BORSARI, Juliana Marques; VENÂNCIO, Elaina Cristina Paina
    This work aims to analyze how an environmental management system is in a real company, in this case we use natura, which is considered a strong brand, showing to be a pioneering company in terms of sustainability and great expansion in the cosmetics market.