Browsing by Author "Gouvêa, Letícia da Silva"

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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Simplício, Beatriz; Souza, Geiciane Cristina; Santos, Joice Souza; Gouvêa, Letícia da Silva; Santos, Marcela Aparecida dos; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venâncio, Elaina Cristina Paina
    The present work is about the company Coca Cola. The objectives of the project are to present the company, and to elaborate a Marketing Diagnosis, where we will analyze the visibility of the company within the market, show its strengths and weaknesses, and the strategies it uses to position itself and maintain the sales level. that such has nowadays.