Browsing by Author "Garritano, Guilherme Augusto"

Now showing 1 - 18 of 18

DIAGNÓSTICO DE MARKETING DA BOMBRIL
(Fundação de Ensino Octávio Bastos, 2017-11-30) Custodio, Aline Marie; Costa, Larissa Quintino; Oliveira, Matheus; Santos, Natalia; Cunha, Tatiane; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Paina, Elaina Cristina
In this module we will be presenting pertinent data to Bombril S / A, a leading company in the Brazilian hygiene and cleaning market for over 69 years. Decision making when choosing the company was how she became an icon when buying the steel sponge (chief product). The team's goal is to delve into the company's marketing issues.
Diagnóstico de Marketing da Cacau Show
(Fundação de Ensino Octávio Bastos, 2017-11-30) Farias, Aline Cunha de; Oliva, Atila Caroline Quirino; Ilheo, Diogo Henrique; Menardi, Gabriel; Bernardini, Maicon Araújo; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Paina, Elaina Cristina
This project aims to perform a marketing diagnosis at the Company Cacau Show, which we chose due to its rapid growth in the market, and also for the variety and quality of products offered to consumers.
DIAGNÓSTICO DE MARKETING DA CLARO TELECOM PARTICIPAÇÕES
(Fundação de Ensino Octávio Bastos, 2017-11-30) Silva, Ariane da; Hurzi, Débora Cristina; Souza, Jéssica Aline Vitorino de; Fabiano, Patrícia; Silva, Pedro Paulo Felisberto da; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Paina, Elaina Cristina
We aim in this project to demonstrate the elaboration of a marketing diagnosis of the company "Claro SA", we chose this company because we believe that we would find a lot of information according to the proposal, it is having to reinvent itself in this time of advanced technologies, so it will help us understand the strategy issue.
DIAGNÓSTICO DE MARKETING DA COCA-COLA
(Fundação de Ensino Octávio Bastos, 2017-11-30) Silva Junior, Antonio Pereira da; Benutti Neto, David; Milanez, Débora Ribeiro; Alves, Kaique Ferreira Bordão; Ribeiro, Natália Capecci; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
We present at this stage, the realization of a Marketing Diagnosis in the company Coca Cola, in order to analyze, evaluate and understand its operation in that company. We chose Coca Cola because it is a company with over 100 years of experience, history and that throughout its trajectory has had several errors and hits in its marketing strategies, we also have situations where the brand has declined in drastic attitudes (New Coke) and others where its extreme hits marked several generations (Dates commemorative slogans, jingles, advertisements, etc.).
DIAGNÓSTICO DE MARKETING DA GOL LINHAS ÁEREAS
(Fundação de Ensino Octávio Bastos, 2017-11-30) Ferreira, Ana Cristina Domingos; Dias, Eryk Sarabello; Mazoneto, Rafaela Cristina; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick Jacoboski; Garritano, Guilherme Augusto; Paina, Elaina Cristina
This project has as main objective to make a diagnosis about the marketing scenario of the company Gol Linhas Aéreas Inteligentes, or simply Gol. For this, the project is divided into five parts segmented by marketing subdivisions.
DIAGNÓSTICO DE MARKETING DA NETFLIX
(Fundação de Ensino Octávio Bastos, 2017-11-30) Draib, Bruno de Oliveira; Silva, Bruno Seixas da; Aliende, Elisa Ramos; Contini, Everton Batista; Nunes, Heloíse Viviurka; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick Jacoboski; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
The company selected was Netflix, which today is the largest provider of streaming video services in the world. His choice was due to the fact that today, his marketing sector is one of the best in the Brazilian market and in the world. Its strategies are considered innovative, and its production creates original content, always knowing what your consumer is looking for in your service, as well as their interaction on social networks and strategies used to attract new customers. Through this paper we will present a little of what Netflix is, what its strategies are, and why it has become a worldwide phenomenon. Not only for their service, but for their interaction and respect for the public.
DIAGNÓSTICO DE MARKETING DA SANTA CLARA TURISMO
(Fundação de Ensino Octávio Bastos, 2017-11-30) Santiago, Elyane dos Santos; Santos, Leonardo Fernandes dos; Borges, Matheus Melchiori; Gonçalves, Natalia Ines; Fernandes, Samanta Eduarda; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Paina, Elaina Cristina
The company chosen for this project was Alderigi Viagens e Turismo LTDA, located in the city of Vargem Grande do Sul, interior of São Paulo. It was founded in 1995 by Roberto Carlos Carvalho Borges and Arnaldo Borges. We opted for this company because there is currently no marketing planning, so we will be able to show the importance of the area for its development and suggest ways for the company to develop.
Diagnóstico de Marketing do Carrilhão Informática
(Fundação de Ensino Octávio Bastos, 2017-11-30) Simão, Flávia Maria Cruz; Silva, Juliana Rodrigues da; Tozatto, Kelli Cristina; Vieira, Pedro Henrique Toniete; Yan, Ygor; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick Jacoboski; Garritano, Guilherme Augusto; Paina, Elaina Cristina
The project was designed with the objective of verifying the marketing action within the company Carillon Informática, with the plan to analyze and identify its application and suggest points of improvement.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Carneiro, Heloisa Theodoro; Santos, Heloise Camille dos; Nascimento, Jessica Helena do; Marcelo, Alexandre; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina
This 5th module dealt with marketing and the challenge presented for the Interdisciplinary Project was to present a marketing diagnosis and what is the point of view that companies have about the theme. We identified that, to present a diagnosis is to identify what the company had positive and what are the improvements that need to be made, so that they can then improve their strategies and make everyone in tune, regarding, for example, their own. mission, vision and values.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Munhoz, Emilly C. Ribeiro; Silva, Guilherme Demétrio da; Rafaeli, Iasmim; Silva, Leonardo; Silva, Marcelo Alexandre Correia da; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Venâncio, Elaina Cristina Paina
This project aims to apply the contents learned in the classroom, in the Scenario Analysis and Market Planning disciplines where it helps to position the company and / or product, or to penetrate new areas of business not explored, with the strategies that serve to generate and maintain competitive and lasting advantages.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Ernesto, Carla Daniele de Gouveia; Silva, Renata Cristina da; Zaneratto, Paulo Henrique; Martins, Valeska; Oliveira, Kálita Rodrigues; Silva, Marcelo Alexandre Correa da; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Venancio, Elaina Cristina Paina
In this paper we will elaborate a marketing diagnosis, which will evaluate the current reality of the company in relation to the use (or lack thereof) of Marketing practices and we will identify points of improvement in Marketing planning.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-11-30) Blazzi, Alexandre; Domingos, Diego; El Baba, Dunia; Ketura, Helen; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick Jacoboski; Garritano, Guilherme Augusto; Paina, Elaina Cristina
This work was developed with the general objective of identifying the marketing activities carried out by a clothing company in Rio de Janeiro - RJ, in the second semester of 2017. We tried to diagnose the validity of these activities, the various ways that it It works, through marketing, to stand out in the market and conquer its target audience and its work mechanisms.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Silva, Beatriz dos Santos da; Jorge, Larissa Semenzato; Borges, Letícia Parussulo; Esposito, Nadia Vanessa Guido; Ruy, Pedro Sandoval; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Venancio, Elaina Cristina Paina
Nowadays companies have gone through changes over the years, where the need to elaborate strategies to have a positive positioning in the market. It is of utmost importance to the business. Increasingly, companies must keep an eye on the market, analyzing the needs and desires of consumers to meet market demand.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Alves, Cláudia Barbosa de Jesus; Daud, Tatiana Helena; Ferraz, Vanessa Franco; Silva, Marcelo Alexandre Correia da; Mardonado, Erick Jacoboski; Forlin, Carina; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
This Interdisciplinary Project has as its theme the “Development in a Marketing Plan”, which was elaborated throughout this semester, so that it was up to us students of the 5th Administration module to choose a company to elaborate a marketing diagnosis for the same.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Alessandra, Bruna; Tiburcio, Kamila Batista; Ragassi, Marina dos S.; Munhoz, Polyana Trevisan; Rosseto, Wladimir José Duval; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Paina, Cristina
The objective of this project is to elaborate a marketing diagnosis for Netflix company, thus making a survey of all aspects of the company, sales, inventory, production processes, cost structure, marketing actions, marketing positioning, financial positions.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Giovaneli, Jéssica Aparecida; Santana, Monike Silva; Santana, Silmara Silva; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Paina, Cristina
The present work called interdisciplinary project (IP) aims to make a diagnosis of the chosen company, analyze the scenarios and make a marketing planning, analyze the macro environment, economic environment, demographic.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Chavari, Andre de Lima; Gonçalves, Fernanda Cristina; Penna, Isabela Silva; Faria, Juliana Santos da Silva; Silva, Marcelo Alexandre Correia da; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Venâncio, Elaine Cristina Paina
In the process of choosing a company for the Interdisciplinary Project, the team evaluated several scenarios and companies, and found that the chosen company will bring us a different possibility within the course of administration.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Machado, Andriellen Beatriz Vieira; Pereira, Beatriz Camila Alves; Silva Junior, João Carlos da; Carlin, Thiago Garcia; Prado, Walison Frank Dias do; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Paina, Cristina
The respective project intends to present the relevance of marketing structuring and strategic elaboration of its aspects as a tool for the survival of the company in the market, as well as its innovation and restructuring, seeking to accompany the rapid advance of changes brought about by contemporaneity, in addition to positioning the exact way the company emphasizes how strategic and well-executed marketing can ensure the organization's existence.