Browsing by Author "GUIMARÃES, Flávia SILVA, Marcelo Alexandre Correia da."

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    A marca e o consumidor : Nipônica Toyota
    (Fundação de Ensino Octávio Bastos, 2022-07-06) ARAÚJO, Hélio E. de.; GUIMARÃES, Flávia SILVA, Marcelo Alexandre Correia da.
    In this work, the members of the group will analyze the positioning of the Japanese Toyota brand and detail each perception of its customers, as well as the method of loyalty, behavior in the face of challenges, marketing and the service culture.