Browsing by Author "GREGORIO, Marcelo Silva"
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Item A marca e o consumidor : SONY(Fundação de Ensino Octávio Bastos, 2022-07-06) CAMPOS, Beatriz Barella; GREGORIO, Marcelo Silva; PASSOS, Maria Isabela de Souza; SILVA, Marcelo Alexandre Correia daThe brand we chose for the Integrated Project is Sony, a Japanese multinational company, the fifth largest media conglomerate in the world. Founded on May 7, 1946 in Nihonbashi, Tokyo, Japan. In this IP, we will address the analysis of brand positioning and consumer perception, addressing the topics we saw earlier: Brand management and positioning, market positioning, customer loyalty, consumer behavior, consumer expectations, consumer research, and finally the training unit for life, we will build our brand.Item Passivos Trabalhistas nas Empresas:(Fundação de Ensino Octávio Bastos, 2021-09-01) GREGORIO, Marcelo Silva; SANTOS, Tarcísio Éder dos; CASTRO, Luciana Damásio S.; BORSARI, Juliana MarquesIn this Integrated Project, we will address the title “WORKING LIABILITIES IN COMPANIES” where the purpose is to explain about the possible labor liabilities that a company can suffer after the admission of its employees. Labor liabilities are the debts that the company acquires when it does not comply with its obligations to the employee. Our project is based on the elaboration of a company from its foundation to its hiring of its employees, reflecting on how to proceed in its relations with the themselves, seeking to avoid a labor liability.Item PLANO DE CARGOS E SALÁRIOS: SEARA ALIMENTOS(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2022-09-01) BUENO, Leonor Cristina; BORSARI, Juliana Marques; CAMPOS, Beatriz Barella; GREGORIO, Marcelo Silva; PASSOS, Maria Isabela de SouzaIn this Integrated Project we chose the company Seara Alimentos as a base. THE choice was regarding its size and relevance in the subject of the study units, where we saw Positions, Salaries, Career Plan, and Administration of Personnel and Labor obligations. We will approach each topic and at the end of the work we will talk about the Content of Education for Life: Managing Your Career, and we'll also put it into practice making a video to provide tips on how a person can succeed in management of your professional career.