Browsing by Author "GOUVEIA, Jaqueline D."

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    Os quatro ''P'' do Marketing: Matita Maquiagens
    (Fundação de Ensino Octávio Bastos, 2022-07-15) AMÂNCIO, Eduardo V; GOUVEIA, Jaqueline D.; SILVA, Marcelo Alexandre Correia da
    This project aims to present an analysis of the marketing mix of a real company, and for this, the work was divided into two parts, the analysis of scenarios and marketing planning and management of the marketing mix.