Browsing by Author "GONÇALVES, Giovanna Lima"

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Elaboração de Diagnóstico de Marketing: Do Meu Tamanho
(UNIFEOB, 2022-10-07) SOUSA, Mariana da Silva de; AGUIAR, Beatriz Lorena de Assis; GONÇALVES, Giovanna Lima; CAMARGO, Pedro Santos; LOPES, Thaís; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
This integrated project was developed with the aim of applying the knowledge of marketing acquired during the semester in a company, in this case we opted for the creation of an e-commerce, that is, an electronic or virtual commerce store, whose main objective is to consists of selling women's clothing in Plus Size. the project development arose due to the need that women who wear clothes in larger sizes find difficulties to find clothes of your size, taste and price. With the lack of this segment in the market, the organization saw a business opportunity and chose to a digital platform, to reach this audience more efficiently.
ESTUDO DE CASO: GAFISA ADQUIRE ALPHAVILLE URBANISMO
(FUNDAÇÃO DE ENSINO OCTAVIO BASTOS, 2019-06-01) SANTOS, Mariangela Martimbianco; MONTANHEIRO, Paulo Cesar; PANCINE, Luiz Fernando; MONTANHEIRO, Paulo Cesar; FORTES, Antonio Donizeti; AGUIAR, Beatriz Lorena de Assis; CUNHA, Caroline Miguel da; GONÇALVES, Giovanna Lima; LONGUINI, João Paulo Gregório; REIS, Kaynan de Paula
This interdisciplinary project aims at the financial and economic analysis of a case study of a real company, based on indicators that serve as an aid for decision making and analysis of the organization. The choice of the company Gafisa to prepare the project was due to the fact that each group is responsible for a case study. Taking this criterion into account, the group was responsible for: Gafisa acquires Alphaville Urbanismo.
LINHAS DE CRÉDITO RURAL
(FUNDAÇAO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-11-01) AGUIAR, Beatriz Lorena de Assis; CUNHA, Caroline Miguel Cortez; GONÇALVES, Giovanna Lima; LONGUINI, João Paulo Gregório; PRADO, José Marcos do
Rural credit lines are resources intended for small, medium and large rural producers, for funding, investment and commercialization, originating from public (example: BNDES) and private resources (cooperatives, among others). The rural credit manual stipulates the rules for offering credit to producers, this manual is prepared by the Central Bank and all banks and credit unions follow the National Rural Credit System. These lines of credit aim to leverage the production and commercialization of agribusiness, in order to encourage producers, especially producers, to invest in their businesses. The objective of this work is to research the most common and currently used credit lines.