Browsing by Author "GARZO, Alessandra Fernanda"
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Item Benefícios da Lei do Bem relacionados a inovação nas organizações: Santanas Bar(Centro Universitário da Fundação de Ensino Octávio Bastos, 2024-11-30) GARZO, Alessandra Fernanda; BARBOSA, Camily Santana; SILVA, Esdras Estela da; PANCIERI, Hadrien Sanches; CAMPOS, Vinicius I. F.; FERREIRA, Carolina Teixeira; PANCINE, Luiz Fernando; MARTIMBIANCO, Mariângela; MARCONDES, Renata Elizabeth de AlencarThis work aims to analyze and demonstrate the benefits of using the Lei do Bem (Law No. 11,196/2005) to promote innovation and research in organizations, highlighting how this legislation can be used as a strategic tool to obtain competitive advantage.Item Desenvolvimento e Retenção de Talentos: Virtus(Fundação de Ensino Octávio Bastos, 2023-11-30) GARZO, Alessandra Fernanda; NASSAR, Erica Cristina Fernandes; SILVA, Esdras Estela da; PANCIERI, Hadrien Sanches; FERRAZ, Márcio José Marcondes; CARIOCA, José Márcio; ABREU, Almir; SACARDO, Otávio; SILVA, Marcelo Alexandre Correa da; MARCONDES, Renata Elizabeth de AlencarVirtus is a company focused on the development of other companies and individuals through training and advice in relation to the market and the opportunities that companies have and how to identify them, as well as the way in which individuals should behave.Item Fundamentos Empresariais : Exagerei no Blush(Centro Universitário da Fundação de Ensino Octávio Bastos, 2021-11-30) GARZO, Alessandra Fernanda; VIDAL, Ana Laura; SANCHIETTA, Leonidas Donizeti; SERPA, Maria Eduarda Torriani Ferreira; COSTA, Melissa Ramos da; FERRARI, Nathalia Noemi Rosa; SANTOS, Raíssa Beatriz Martins dos; FORTES, Leonardo; RIBEIRO, Frederico Fargnoli; MATOS, Ana Carolina Maldonado; VENÂNCIO, Elaina Cristina Paina; MARCONDES, Renata E. de AlencarWe intend to help the businesswoman to structure her business, since it is in the initial phase, by carrying out an organizational plan in which we develop actions that contribute to her business expansion.Item Projeto de Consultoria Empresarial: Diagnóstico Empresarial - P.S. Honorato Supermercados(Fundação de Ensino Octávio Bastos, 2023-06-30) GARZO, Alessandra Fernanda; NASSAR, Érica Cristina Fernandes; SILVA, Ésdras Estela da; FERRAZ, Márcio José Marcondes; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de AlencarThis work aims to create a marketing diagnosis for Honorato Supermercados, a company that has two stores in São João da Boa Vista. For this, a set of factors will be worked on to help the company succeed in the competitive market in which it operates. For this, actions will be proposed that aim to work marketing in a broad way, analyzing the market in which the company is inserted, the behavior of its consumers and the marketing that the company already develops, and, from this study, to elaborate strategies to that the company generates value for its customers, with the objective of attracting and retaining them.Item Projeto de Extensão: gestão estratégica Uppvie(Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-09-29) GARZO, Alessandra Fernanda; MACHADO, Emanuelle Gonçalves; CAÇADOR FILHO, Mauricio; CALELO, Vitor Ramazotti; CAMPANARO, Gabriel Silva; CARIOCA, José Marcio; FORTES, Antonio Donizeti; SIQUEIRA, Marcelo Ferreira; IBANHEZ, Ricardo; MARCONDES, Renata E. de AlencarThe company UPPVIE, created less than a year ago, specializes in paid online ad traffic, on social media platforms such as Google, Facebook, Instagram, Twitter, among others. The purpose of the work is to help the company Uppvie to evolve and help it solve its problems, in favor of the knowledge of the participating students. Applying the lessons of Budget Management, which is a financial plan based on the expected income and expenses of a company over a period of time, and Strategic Tax Management, which studies tax and tax regimes having an enormous connection with the matter of Budget management. Igor de Oliveira Miguel is CMO of the company that provides paid traffic services, he has been working with clients from 10 companies spread across 8 states in Brazil.