Browsing by Author "Forlin, Carina"

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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Carneiro, Heloisa Theodoro; Santos, Heloise Camille dos; Nascimento, Jessica Helena do; Marcelo, Alexandre; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina
    This 5th module dealt with marketing and the challenge presented for the Interdisciplinary Project was to present a marketing diagnosis and what is the point of view that companies have about the theme. We identified that, to present a diagnosis is to identify what the company had positive and what are the improvements that need to be made, so that they can then improve their strategies and make everyone in tune, regarding, for example, their own. mission, vision and values.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Munhoz, Emilly C. Ribeiro; Silva, Guilherme Demétrio da; Rafaeli, Iasmim; Silva, Leonardo; Silva, Marcelo Alexandre Correia da; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Venâncio, Elaina Cristina Paina
    This project aims to apply the contents learned in the classroom, in the Scenario Analysis and Market Planning disciplines where it helps to position the company and / or product, or to penetrate new areas of business not explored, with the strategies that serve to generate and maintain competitive and lasting advantages.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Ernesto, Carla Daniele de Gouveia; Silva, Renata Cristina da; Zaneratto, Paulo Henrique; Martins, Valeska; Oliveira, Kálita Rodrigues; Silva, Marcelo Alexandre Correa da; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Venancio, Elaina Cristina Paina
    In this paper we will elaborate a marketing diagnosis, which will evaluate the current reality of the company in relation to the use (or lack thereof) of Marketing practices and we will identify points of improvement in Marketing planning.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Silva, Beatriz dos Santos da; Jorge, Larissa Semenzato; Borges, Letícia Parussulo; Esposito, Nadia Vanessa Guido; Ruy, Pedro Sandoval; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Venancio, Elaina Cristina Paina
    Nowadays companies have gone through changes over the years, where the need to elaborate strategies to have a positive positioning in the market. It is of utmost importance to the business. Increasingly, companies must keep an eye on the market, analyzing the needs and desires of consumers to meet market demand.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Alves, Cláudia Barbosa de Jesus; Daud, Tatiana Helena; Ferraz, Vanessa Franco; Silva, Marcelo Alexandre Correia da; Mardonado, Erick Jacoboski; Forlin, Carina; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
    This Interdisciplinary Project has as its theme the “Development in a Marketing Plan”, which was elaborated throughout this semester, so that it was up to us students of the 5th Administration module to choose a company to elaborate a marketing diagnosis for the same.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Costa, Aldrey Cabral da; Teodoro, Gustavo de Oliveira; Costa, Larissa Silva da; Novellino, Mariana; Boaventura, Rafael José; Alexandre, Marcelo; Garritano, Guilherme; Mardonado, Erick J.; Forlin, Carina; Paina, Cristina
    Analyze and describe all internal and external environment from which the chosen company (Micro and Macro environment) is inserted in relation to economic environments, their strengths and weaknesses, competitions among other topics that will be addressed in context.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Benício, Ana Carolina Silva; Ramos, Daiana Cristina; Santana, Jennifer; Silva, Marcelo Alexandre Correia da; Garriiano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Venancio, Elaina Cristina Paina
    The present work is based on the marketing diagnosis of a butter cookies company, located in the city of Andradas - Minas Gerais, where we will check the current situation and make a strategic planning so that the brand is very well recognized in this market, since besides broad, has a large number of competitors, especially in the region where it operates that is well known for the products of great quality.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Alessandra, Bruna; Tiburcio, Kamila Batista; Ragassi, Marina dos S.; Munhoz, Polyana Trevisan; Rosseto, Wladimir José Duval; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Paina, Cristina
    The objective of this project is to elaborate a marketing diagnosis for Netflix company, thus making a survey of all aspects of the company, sales, inventory, production processes, cost structure, marketing actions, marketing positioning, financial positions.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Giovaneli, Jéssica Aparecida; Santana, Monike Silva; Santana, Silmara Silva; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Paina, Cristina
    The present work called interdisciplinary project (IP) aims to make a diagnosis of the chosen company, analyze the scenarios and make a marketing planning, analyze the macro environment, economic environment, demographic.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Chavari, Andre de Lima; Gonçalves, Fernanda Cristina; Penna, Isabela Silva; Faria, Juliana Santos da Silva; Silva, Marcelo Alexandre Correia da; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Venâncio, Elaine Cristina Paina
    In the process of choosing a company for the Interdisciplinary Project, the team evaluated several scenarios and companies, and found that the chosen company will bring us a different possibility within the course of administration.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Machado, Andriellen Beatriz Vieira; Pereira, Beatriz Camila Alves; Silva Junior, João Carlos da; Carlin, Thiago Garcia; Prado, Walison Frank Dias do; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Paina, Cristina
    The respective project intends to present the relevance of marketing structuring and strategic elaboration of its aspects as a tool for the survival of the company in the market, as well as its innovation and restructuring, seeking to accompany the rapid advance of changes brought about by contemporaneity, in addition to positioning the exact way the company emphasizes how strategic and well-executed marketing can ensure the organization's existence.