Browsing by Author "Ferreira, Blecker de Menjão"

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    Os 4 ''P'' s de Marketing
    (Fundação de Ensino Octávio Bastos, 2019-11-30) Cabral, Ana Paula; Ferreira, Blecker de Menjão; Eduardo, Patrick de Mário; Silva, Marcelo Alexandre C. da
    The 4Ps of marketing are a famous concept that summarizes the four basic pillars of any marketing strategy: product, price, place and promotion. Both started with the letter P. This model was proposed by Jerome McCarthy and disseminated by Philip Kotler.
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    Brainstorning Empresarial
    (Fundação de Ensino Octávio Bastos, 2021-06-30) Carvalho, Luana de Andrade; Ferreira, Blecker de Menjão; Doval, Danilo Morais; Pancine, Luiz Fernando
    This project integrated Business Brainstorming! Our proposal is to bring a new company that was created in the city of Campinas SP, with a Business Plan, and an objective of bringing new brands and products to expand in the market. With the help of Gestão Empreendedora, we are making sure that we have the expected success.
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    A MARCA E O CONSUMIDOR TERRAVERDE
    (Fundação de Ensino Octávio Bastos, 2019-09-30) SILVA, MARCELO ALEXANDRE CORREIA DA; Cabral, Ana Paula; Ferreira, Blecker de Menjão; Alonso, Heytor Augusto; Ferreira, Júlia Maria Pereira; Eduardo, Patrick de Mario
    The present work is about the analysis of the brand positioning of Jonh Deere and the perception by Terraverde customers, namely the description of the company in question, reporting its location, part of its history and some specifications, its market positioning, customer loyalty, consumer expectations and customer survey. This organized in four parts. In part one, the objective of the work will be addressed. In part two, a description of the company and its logo will be reported. Part three will cover the analysis of brand positioning and customer surveys. In the last part, we will conclude the work itself, reporting the results found by the research. The methodology used was the bibliographic research, enriched with some interviews made directly with brand consumers.
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    Sistemas de gestão ambiental e seus impactos sociais
    (Fundação de Ensino Octávio Bastos, 2020-04-30) Cabral, Ana Paula; Ferreira, Blecker de Menjão; Oliveira, Marília Gabriela de; Eduardo, Patrick de Mário; Venâncio, Elaina Cristina Paina; Borsari, Juliana Marques
    International Paper is a multinational in the paper and cellulose industry, being one of the world leaders in the industry with 53 thousand employees and present in more than 24 countries, including Brazil. The company transforms renewable resources (from wood) on recyclable products on which the population depends daily.