Browsing by Author "FREITAS, Luís Gustavo"

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    DIAGNÓSTICO DE MARKETING: CAROL COXINHAS
    (FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick Jacoboski; BLOTTA, Fernanda Farnetane; SILVA, Marcelo Alexandre C. da; VENÃNCIO, Elaina Cristina; SILVA, Ana Carolina Braga Amâncio da; TOSSINI, Brenda; FREITAS, Luís Gustavo; SILVA, Rafael Borges da
    This project provided a more comprehensive understanding of how to use traditional and digital marketing in a favorable way, instructing on the market that should be applied, when it should be applied, the prices to be charged and the value of the product or service to the customer. In this way, we chose Carol Coxinhas due to its exponential growth in a short time, the quality of its products and services and the transparency that the company conveys. The study units influenced the critical look and provided the ability to develop and elaborate the project based on the company and understand Carol Coxinhas' position in the market vis-à-vis its competitors. The Digital Marketing unit has proven that it is the most accessible and effective method to promote the brand and products through the media, the best way to communicate directly, clearly and persuasively with the public.
  • No Thumbnail Available
    Item
    Logística: Cacau Show
    (UNIFEOB, 2022-10-07) SILVA, Ana Carolina B. Amâncio da; HONORATO, Andressa; TOSSINI, Brenda; FREITAS, Luís Gustavo; SILVA, Rafael Borges da; PANCINE, Luiz Fernando; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago
    The integrated project of this module aims to present the management logistics and possible improvements within a company, with the focus of our group the company the company Indústria Brasileira de Alimentos e Chocolates LTDA, more known as Cocoa Show. In order to study and understand the entire structure present in the company, we have as a principle five subjects that helped us in this Project of the 7th module, which are: Integrated Logistics: In this matter, we acquired a critical look at the organization, and the importance of following the processes and discipline of the trajectory of each sector, we can see that the choice of method for each process, be it the storage, the form of replacement, or even the transport of the product, influences considerably in cost-benefit, agility, security and even in consumer's view of the brand.