Browsing by Author "FONSECA, Wellington"

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    Cadeia de Suprimentos: Natura Cosméticos S.A.
    (Fundação de Ensino Octávio Bastos, 2023-06-30) COSTA, Ingrid Gomes da; FIAMENGHI, Larissa Ap. França; CAMACHO, Renan Carvalho e; FONSECA, Wellington; TEIXEIRA, Wellinton Luis de O.; VENÂNCIO, Elaina Cristina Paina
    The objective of this work is to analyze and understand how a supply chain works in practice. For the case study, the company chosen and which will be analyzed throughout the next steps is Natura Cosméticos S.A.
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    Desempenho em Recursos Humanos: Nestlé S.A
    (Fundação de Ensino Octávio Bastos, 2022-11-30) COSTA, Ingrid Gomes da; FIAMENGHI, Larissa Ap. F.; CAMACHO, Renan Carvalho e; FONSECA, Wellington; TEIXEIRA, Weliton Luis de O.; BUENO, Leonor Cristina
    The present work aims to study one of the areas of HR - Human Resources of the chosen company Nestlé. The area of study, one of the most important for employee health, is the area of human development within organizations. In this area, companies aim to bring the employee closer to the organization and look at the employee in a more humane way.
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    Estratégia em Logística: Mahle
    (Fundação de Ensino Octávio Bastos, 2023-03-30) COSTA, Ingrid Gomes da; FIAMENGHI, Larissa Aparecida F.; CAMACHO, Renan Carvalho e; FONSECA, Wellington; TEIXEIRA, Wellinton Luis de O.; VENÂNCIO, Elaina Cristina Paina; MARCONDES, Renata Elizabeth de Alencar
    The present work aims to study and understand the value chain, from production, cost and logistics, of the products of the company Mahle Metal Leve S.A. The company operates in the area of production of auto parts and filtration systems for the automotive industry. The main objective of the discussion is through understanding the company's value chain, delivering added value to the customer within the product market and establishing a link between the company and the target audience.
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    A marca e o consumidor : IFOOD
    (Fundação de Ensino Octávio Bastos, 2022-07-06) COSTA, Ingrid Gomes da; FIAMENGHI, Larissa Ap. F.; CAMACHO, Renan C. e; FONSECA, Wellington; TEIXEIRA, Wellinton Luis de O.; SILVA, Marcelo Alexandre Correia da
    In this Integrated Project, we will carry out and present an analysis of the positioning of the iFood brand, through surveys that make it possible to interpret its perception by consumers, we will use the study units “Consumer Behavior” and “Brand Management and Positioning” as tools. . Founded on May 15, 2011 by partners Patrick Sigrist, Eduardo Baer, ​​Guilherme Bonifácio and Felipe Fioravante, iFood emerged to revolutionize food delivery. iFood's mission is to be the biggest and best delivery platform in Latin America, giving consumers more options and agility when ordering food.
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    Os quatro '' P'' do Marketing: Amazon
    (Fundação de Ensino Octávio Bastos, 2022-07-14) COSTA, Ingrid Gomes da; FIAMENGHI, Larissa Ap. F.; CAMACHO, Renan Carvalho e; FONSECA, Wellington; TEIXEIRA, Wellinton Luis de O.; SILVA, Marcelo Alexandre Correia da
    This Integrated Project aims to address the AMAZON company, presenting and analyzing the four “P”s of Marketing (also called “marketing mix” or “marketing mix”), so that in a practical way you can obtain a better understanding of the elements that compose it. Through a detailed study of a real company, the four basic pillars of any marketing strategy will be conceptualized: Place, Price, Product and Promotion.