Browsing by Author "FONSECA, Júlio César da"

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    A MARCA E O CONSUMIDOR:
    (UNIFEOB, 2021-09-01) FONSECA, Júlio César da; CAZAROTO, Maria Eduarda Silva; SILVA, Marcelo Alexandre Correia da,
    The objective of this project is to show, in an integrated and clearer way, possible, the brand positioning of the company Puratos Brasil. In addition to showing the perception on the part of consumers, it is necessary to present the projects of marketing of the company and the way in which it is positioned in the market in front of customers, suppliers and collaborators. Therefore, an internal and external analysis of the company must be carried out to expand the scope of the project and thus broaden the way in which we show how the company is included in this context.