Browsing by Author "FERREIRA JUNIOR, Marcelo E. ,"

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    A MARCA E O CONSUMIDOR: MON CHÉRI CREPERIA ANDRADAS
    (UNIFEOB, 2021-09-01) SONCINI, Giovanna Dias,; FERREIRA JUNIOR, Marcelo E. ,; SILVA, Marcelo Alexandre Correia da,
    With the intention of deepening the studies related to the themes of Brand Management and Positioning / Consumer Behavior, this project aims to analyze the brand positioning of a real company (MON CHÉRI CREPERIA ANDRADAS) and the perception of its consumers.