Browsing by Author "FERREIRA, Luciano"

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    OS 4 "P's DE MARKETING :MAGAZINE LUIZA
    (UNIFEOB, 2021-11-01) MIRANDA, Sergio Henrique Bezerra de; DOMINGOS, Tauane Aparecida Cristina; DEL COL, Mary Regina Onishi; FERREIRA, Luciano; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
    In Magazine Luiza's sales strategy, according to Magalu itself, the network sales grew 49% in the second quarter of 2020, totaling R$8.6 billion reais, compared to the same period of the previous year. In 4 years, the sales strategy of Magazine Luiza provided 100% appreciation for the company. How this traditional Brazilian company became one of the most promising businesses of the digital age? What tactics can we learn from this successful transformation? Magalu is the name of the E-commerce of the Magazine Luiza application, which is one of the most downloaded from the retail chain in Brazil. With it it is possible to buy products from the store, clothes, food and still have free shipping on some options. The app also offers flashback and exclusive offers for those who download it.
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    Atualização de Valores pelo IGPM: Blau
    (Fundação de Ensino Octávio Bastos, 2022-09-30) SPINELLI, Ana Laura Oliveira; FERREIRA, Luciano; MOREIRA, Fernanda Ferreira; PIRES, Bruno Roberto; LOPES JUNIOR, Luiz Fernando; DOVAL, Danilo Morais; FORTES, Antonio Donizeti
    Blau is a leading pharmaceutical industry in the institutional segment and a pioneer in biotechnology, it was founded in 1987 on December 16th, Blau maintains its essence the DNA of entrepreneurship and innovation, a proprietary portfolio of highly complex medicines focused on relevant segments in industry, such as immunology, hematology, oncology, nephrology, specialties, antibiotics, acting in several therapeutic classes.
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    Brainstorning Empresarial: Zurique Pet Shop
    (Fundação de Ensino Octávio Bastos, 2023-06-30) PIRES, Bruno Roberto; MOREIRA, Fernanda F.; FERREIRA, Luciano; LOPES JUNIOR, Luiz Fernando; BALLICO, Marcela Ramos; DOVAL, Danilo Morais; PANCINE, Luiz Fernando
    The company Zurich PET SHOP emerged from the idea of academics, because according to a partial analysis of the market, the possibility of setting up a profitable business was noted. Another striking characteristic for choosing this market was the family's experience in the area of pets and their well-being and aesthetics.
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    A COMUNICAÇÃO ENTRE AS EQUIPES NO CONTEXTO ORGANIZACIONAL:
    (UNIFEOB, 2022-06-01) CASTRO, Luciana Damásio S.; SILVA, Luciana Lopes da; FERREIRA, Luciano; GOMES, Sara Cristina; SANTOS, Tarcísio Éder dos; BUENO, Leonor Cristina; BORSARI, Juliana Marques
    The theme of this IP is “COMMUNICATION BETWEEN TEAMS IN ORGANIZATIONAL CONTEXT” where our objective is to explain how the communication process between teams in organizations using the example of a real company, in this case, the company WI7H. In order to obtain information about the company, an interview was carried out. with a company manager, where we collect the information necessary for the realization of this project. The WI7H company has a working model in the horizontal concept, that is, model in which all decisions are taken by everyone together and not just by the leadership thus facilitating communication between all levels of the organization
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    Orçamento Empresarial: Ouro Fino
    (Fundação de Ensino Octávio Bastos, 2023-03-30) PIRES, Bruno Roberto; MOREIRA, Fernanda F.; FERREIRA, Luciano; LOPES JÚNIOR, Luiz Fernando; BALLICO, Marcela Ramos; DOVAL, Danilo Morais; FORTES, Antonio Donizeti
    Ourofino Saúde Animal is a Brazilian company, located in Uberaba, which operates in the veterinary products sector. Founded in 1987, the company is known for its work in several areas, including animal health, animal nutrition, animal reproduction and genetics.