Browsing by Author "FERREIRA, Leandro,"

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    A MARCA E O CONSUMIDOR:
    (UNIFEOB, 2021-09-01) FERREIRA, Leandro,; SILVA, Marcelo Alexandre Correia da,
    Marketing is one of the best tools for business organizations seek ways to improve and reach the desired markets. But how over the years and especially in the last decade, after the global financial crisis of 2008 and also that of 2020 with the Coronavirus pandemic, many companies needed change their strategies to stay in the market, in this way, they needed to analyze which products would really bring results to the business organization.