Browsing by Author "FELIPPE JUNIOR, Paulo Sérgio"

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    A marca e o consumidor : Marca pessoal
    (Fundação de Ensino Octávio Bastos, 2022-07-07) FELIPPE JUNIOR, Paulo Sérgio; SILVA, Marcelo Alexandre Correia da
    We know what a brand means, we can all identify a product and its creator when we see it on television or on social media. The personal brand is exactly the same, but it is taken to the specific terrain of the professional profile. We must be aware that our brand is registered since we were born. So, we could say that the personal brand is our path. Everything that makes you who you are and that is recognized or “unknown” in the area you work in.