Browsing by Author "Draib, Bruno de Oliveira"

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    DIAGNÓSTICO DE MARKETING DA NETFLIX
    (Fundação de Ensino Octávio Bastos, 2017-11-30) Draib, Bruno de Oliveira; Silva, Bruno Seixas da; Aliende, Elisa Ramos; Contini, Everton Batista; Nunes, Heloíse Viviurka; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick Jacoboski; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
    The company selected was Netflix, which today is the largest provider of streaming video services in the world. His choice was due to the fact that today, his marketing sector is one of the best in the Brazilian market and in the world. Its strategies are considered innovative, and its production creates original content, always knowing what your consumer is looking for in your service, as well as their interaction on social networks and strategies used to attract new customers. Through this paper we will present a little of what Netflix is, what its strategies are, and why it has become a worldwide phenomenon. Not only for their service, but for their interaction and respect for the public.
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    Rating e suas consequências para o Marketing de uma Nação
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Aliende, Elisa Ramos; Contini, Everton Batista; Draib, Bruno de Oliveira; Nunes, Heloise Viviurka; Silva, Bruno Seixas da; Silva, Marcelo Alexandre Correa da
    Credit rating companies from countries and companies, such as Fitch, S&P, and Moody's, take into account quantitative and qualitative economic facts to qualify these organizations for credit ratings. They serve as a guide for investors to know which markets show the highest growth levels and the likelihood of short or long term return on investment. Taking into consideration the economic data and the rating notes, we evaluated the impacts that this rating would have on countries through their corporations. The research seeks to create a discussion, to propose that marketing investment and the creation Customer and investor ties can improve the situation of countries or companies in crisis, even if credit notes remain at a level of speculation.