Browsing by Author "Dionisio, Diogo de S."

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    Os 4 ''P'' s de Marketing
    (Fundação de Ensino Octávio Bastos, 2019-11-30) Bolzan, Aimê Ferreira; Dionisio, Diogo de S.; Andrade, Juliana C. de; Silva, Marcelo Alexandre Correia da
    The objective of this project is to contextualize the scenario analysis and marketing planning and the management of the Marketing composite of the company NIKE. Properly assessing the scenario is essential to build good planning, observing the company's internal and external scenario.