Browsing by Author "DOMINGOS, Tauane Aparecida Cristina"

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    OS 4 "P's DE MARKETING :MAGAZINE LUIZA
    (UNIFEOB, 2021-11-01) MIRANDA, Sergio Henrique Bezerra de; DOMINGOS, Tauane Aparecida Cristina; DEL COL, Mary Regina Onishi; FERREIRA, Luciano; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
    In Magazine Luiza's sales strategy, according to Magalu itself, the network sales grew 49% in the second quarter of 2020, totaling R$8.6 billion reais, compared to the same period of the previous year. In 4 years, the sales strategy of Magazine Luiza provided 100% appreciation for the company. How this traditional Brazilian company became one of the most promising businesses of the digital age? What tactics can we learn from this successful transformation? Magalu is the name of the E-commerce of the Magazine Luiza application, which is one of the most downloaded from the retail chain in Brazil. With it it is possible to buy products from the store, clothes, food and still have free shipping on some options. The app also offers flashback and exclusive offers for those who download it.