Browsing by Author "DOMINCIANO, Aline Corrêa Gouveia"

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    Os quatro ''P'' do Marketing: Bombril S. A
    (Fundação de Ensino Octávio Bastos, 2022-07-14) DOMINCIANO, Aline Corrêa Gouveia; ANGELOTTI, Camila de Freitas Cocenza; DINIZ, Jessyca Maria Ferreira; SILVA, Marcelo Alexandre Correia da
    We live in an era with constant, accelerated and intense changes that have great influence and impact on any business, whether small, medium or large. Therefore, it is increasingly necessary for companies to be aware of these changes, whether in consumer, economic, governmental or even competitive behavior, so that they can analyze in detail their positioning in this economic scenario, in order to predict and prevent negative factors from happening. influence them, while highlighting their strengths, and directing their strategies to succeed in this changing environment. It is at this point that scenario analysis and marketing planning are present.
  • No Thumbnail Available
    Item
    A tecnologia no setor público
    (Fundação de Ensino Octávio Bastos, 2021-09-01) DOMINCIANO, Aline Corrêa Gouveia; ANGELOTTI Camila de Freitas Cocenza; DINIZ, Jessyca Maria Ferreira; MARTINS, Maria Virgínia Ferreira; MONTANHEIRO, Paulo Cesar; DOVAL, Danilo Moraes
    With the conciliation of the advent of the internet, the opening of borders, resulting of globalization, and with the new age of knowledge in which we live, governments were compelled to embark on this new world, undergoing several changes and adjustments to quickly adapt to this new reality, in order to order, satisfy, protect and implement services that must meet the needs and population well-being. In view of this, as a result of the increase in social demands, public management has become an indispensable tool to generate more quality of life for citizens. After all, government officials are committed to finding ways to ensure that health, education and security services, for example, serve all broadly and satisfactorily (DIGIX, 2018).