Browsing by Author "Cruz, Kate Nara Landiva Gonçalves da"

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Desempenho em Recursos Humanos
(Fundação de Ensino Octávio Bastos, 2020-11-30) Cruz, Kate Nara Landiva Gonçalves da; Santos, Vanessa Cristina dos; Carvalho, Vanessa de; Bueno, Leonor Cristina
The work aims to analyze the procedures of coca cola in front of its collaborators, coca cola was initially founded as a patented medicine when it was invented in the 19th century by John Pemberton, Coca - Cola was bought by businessman Asa Griggs Candler, whose advertising tactics took the drink to the dominance of the soft drink market in the world throughout the 20th century.
Endividamento e capital de giro
(Fundação de Ensino Octávio Bastos, 2019-11-30) Cruz, Kate Nara Landiva Gonçalves da; Doval, Danilo Morais; Marcondes, Renata E. de Alencar
The paper presented is turned to working capital management by analyzing in detail the current assets and liabilities accounts, presented in the companies' balance sheets as a source of income, since they show the cash inflows and outflows in twelve months. Thus, the focus of the research is on current assets accounts, whose credits, accounts receivable and inventory management stand out, as such winds allow the entry of financial resources in the short term, allowing the decision making about of investments which brings return and profit to the organization. Thus the objective of the work is to arouse interest for the proper management of working capital established through the adoption of credit policies, collection policies, credit analysis, sales policies, marketing strategies, inventory control which allows efficient management. that keeps finances stable by ensuring compliance with the obligations related to the company's current liabilities.
A marca e o consumidor
(Fundação de Ensino Octávio Bastos, 2020-04-30) Gallo, Julia Micheli; Cruz, Kate Nara Landiva Gonçalves da; Silva, Marcelo Alexandre Correia da
The purpose of this work is to integrate students' knowledge, demonstrating the skills acquired from learning the modules offered. In this one, we are going to show a brief analysis on the brand positioning and loyalty and consumer expectations.
Passivos Trabalhistas nas Empresas
(Fundação de Ensino Octávio Bastos, 2019-09-30) Cruz, Kate Nara Landiva Gonçalves da; Borsari, Juliana Marques
This article has as its theme, the study of the labor liabilities mapping of a metallurgical company, located in Santa Rosa / RS, the problem is how to raise awareness of the organization to reduce labor liabilities, seeking cost reduction and improvement. processes? The general objective is to identify the information regarding labor liabilities and develop ways to raise awareness of the company to reduce them.
Os quatro '' P'' s do Marketing
(Fundação de Ensino Octávio Bastos, 2020-06-30) Cruz, Kate Nara Landiva Gonçalves da; Gallo, Julia Micheli; Silva, Marcelo Alexandre Correia da
Currently, marketing has been gaining evidence in the market scenario, where its main objective is to sell a product or, a brand, when done effectively provides fantastic results, marketing can be digital, through brochures, banners, radio advertisements, cars sound, etc., because this way it will have a wider scope, reaching different audiences, but for all this to work and it is necessary to understand the concepts of the 4p of marketing, product, price, square, promotion, where they work as a gear, which needs to work jointly and so the percentage of success will be higher.