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Browsing by Author "CUNHA, Amanda C. S."

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    A marca e o consumidor : AMBEV
    (Fundação de Ensino Octávio Bastos, 2022-07-06) CUNHA, Amanda C. S.; BUZATO, Letícia; SILVA, Marcelo Alexandre Correia da
    The first Brazilian multinational emerged on July 1, 1999 in São Paulo with the merger between competitors Companhia Antarctica Paulista and Companhia Cervejaria Brahma, thus creating Ambev which is an acronym for American' Beverage Company (Companhia de Bebidas das Americas). Ambev was built in this way by the two oldest breweries in Brazil: Antarctica, which was founded in 1885, and Brahma, which was founded in 1888.
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    Os quatro ''P '' do Marketing: Natura
    (Fundação de Ensino Octávio Bastos, 2022-07-14) CUNHA, Amanda C. S.; BUZATTO, Letícia; SILVA, Marcelo Alexandre Correia da
    Natura is a Brazilian company that completes its 53 years on August 28, 2022, it is a company in which it manufactures and distributes cosmetics, fragrances and personal hygiene products, always thinking about everyone's well-being. The same company that started with a physical store but over time began to work with door-to-door sales so that everyone knew their products.

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