Browsing by Author "CARVALHO FILHO, Gilberto Peixoto de"

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CONSTRUÇÃO DE PROJETOS DE MELHORIAS NA GESTÃO LOGÍSTICA: Crc Comercio de Pneus Ltda. Nova Sylcar
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BSTOS, 2019-06-01) FORTES, Antônio Donizeti; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago; LUCIANO, André Luís Nogueira; POIATTI, Caique Fernando; BETTI, Mauricio Mapelli; SILVA, Raul Tavares da
This project aims to carry out a field study in the company Nova Sylcar, which was chosen because it is a consolidated company in its area of activity with a strong potential for growth, which provided us with the opportunity to carry out a complete analysis of the company for then point out the points that need improvement. The main focus of the project is to analyze the current situation of the company, seeking to suggest improvements in its area of Logistics Management with a strong focus on optimizing processes. The company gave us full support for the elaboration and implementation of new projects, seeking to relate the different areas of the company to reach new levels of excellence. As a basis for carrying out this project, we had the support of theoretical and practical classes in the following study units: Integrated Logistics taught by professor Elaina Cristina Paina Venâncio, where we had the opportunity to learn about the different processes that occur within the company related to internal and external logistics /transportation, operations and inventory management.
Diagnóstico de Marketing: Delivery Supermercado
(UNIFEOB, 2022-10-07) BOLDRIN, Douglas Henrique; OLIVEIRA, Guilherme Mariano de; IMAFUKU, Leonardo Correa; MOURÃO, Natan Peixoto Pereira; POZZER, Valter Gustavo Massaro; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
Our project consists in the dissemination of an application that allows the consumer make their purchases in a supermarket in São João da boa vista without leaving the comfort of your home. Because it is an innovative idea that is not yet implanted in the market, we decided to study in depth the possibilities to know if it is something that would have the approval of the public. We will study the strategies of the product and service, analyzing the market in which we are located, we will make a of price taking the competition as a base, we will analyze in depth the channels of communication seeking mechanisms to reach the customer in the best way and we will aim, mainly, in the development of the website and social network of the application.
Elaboração de Diagnóstico de Marketing: Agro Avenida
(UNIFEOB, 2022-10-06) BRUN, Cristiane; EVARISTO, Daniel; SOUZA, Franciele; GOMES, João Pedro; OLIVEIRA, Wellington; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
With the high competitiveness experienced by companies in the current economic scenario and given the difficulties of undertaking, it is essential to identify the target audience, know the market in which it operates and define where the company wants to go. Thus, managers need reliable information on the reality of the market to assertive decision making in order to achieve the defined objectives. For that, it is It is essential for organizations that aim for success to carry out a strategic diagnosis. O will help managers in the management process and decision making, allowing a holistic view of the company's reality.
Elaboração de Diagnóstico de Marketing: Aplicativo B.F.F - Beer, Friends and Foods
(UNIFEOB, 2022-10-07) GONÇALVES, Bruno Marcel Ribeiro; MUNIZ, Gabriele de Souza; LIMA, Paula Venâncio de; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
This project has as objective the elaboration of the diagnosis of Marketing of the company Lima & Gonçalves LTDA, which is responsible for the development of the B.F.F app - Beer, Friends and Foods. The group chose this company because as they were already familiar with it for account of the development of a business plan in the 3rd module of the course, they wanted to delve into its Marketing strategies. Within this semester, they had the understanding that Marketing not only is related to Propaganda and Publicity but involves an entire market study in order to understand the target audience and serve it in the best possible way. With the discipline of Marketing of Services and Retail, taught by professor Elaina Cristina Paina Venâncio, we can learn more about services and retail, not only in the concept but how to apply the best service aiming at customer satisfaction client.
Elaboração de Diagnóstico de Marketing: Do Meu Tamanho
(UNIFEOB, 2022-10-07) SOUSA, Mariana da Silva de; AGUIAR, Beatriz Lorena de Assis; GONÇALVES, Giovanna Lima; CAMARGO, Pedro Santos; LOPES, Thaís; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
This integrated project was developed with the aim of applying the knowledge of marketing acquired during the semester in a company, in this case we opted for the creation of an e-commerce, that is, an electronic or virtual commerce store, whose main objective is to consists of selling women's clothing in Plus Size. the project development arose due to the need that women who wear clothes in larger sizes find difficulties to find clothes of your size, taste and price. With the lack of this segment in the market, the organization saw a business opportunity and chose to a digital platform, to reach this audience more efficiently.
Elaboração de Diagnóstico de Marketing: Eco Care Cosméticos Orgânicos
(UNIFEOB, 2022-10-06) FERNANDES, Arthur Henrique Dias; SILVA, Bruna Luiza da; MENDES, Fabio Junio Moreira; ROSA, Izabela Cristina Pereira; SPINDOLA, João Victor Rubbo; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
Eco Care is the online destination for the individual looking to consume 100% organic, natural and vegan products. Seeking satisfaction in selling high quality products without harming the environment. Our project aims to value healthy life and a well-balanced planet. be careful, with that, we created the Eco Care website that has as a predominance the sale of makeup, hair and bath, skin and body and aromatherapy products. Natural cosmetics are those whose raw material and active principles can be considered natural, for example, the use of vegetable butters and oils, dyes and natural pigments, not tested on animals.
Elaboração de Diagnóstico de Marketing: Elegance Boutique
(UNIFEOB, 2022-10-07) REZENDE, Andriel de Oliveira; COSTA, Maria Elisa Alves da; SILVA, Marisa Graziela da; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
When we know the content of the Interdisciplinary plan, knowing in depth the marketing a firm, so we research a flashy company to diagnose and we chose Boutique Elegance. We sought to analyze all types of goods, how they are organized, by who is most sought after, how the owners relate to the clientele, values, and the way sales are made to customers. First, we seek to know about the microenvironment is microenvironment of this store, knowing the internal aspects about the providers, employees, providers service (advertising agencies, transport) branches. And external aspects, such as the general clientele, cultural, political, technological transitions and profits. The second step was to analyze product, values, place and promotion (discounts), more known as 4Ps, this way we will understand how this company delivers its goods to the market, analyzing the target audience.
Elaboração de Diagnóstico de Marketing: Follow Makeup
(UNIFEOB, 2022-10-07) COSTA, Lilian Mara; SOUSA, Maiara Daniele de; SOUSA, Marcele Fernanda de; PAULA, Maria Eduarda de; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
This study deals with the elaboration of a marketing diagnosis, that is, the implementation of a marketing plan with the aim of providing marketing materials development of ideas and actions in the market. With that there are possibilities of planning aligned with the actions, and structuring that aims to increase the invoicing and conquering customers for their loyalty, through relationship strategies with the consumer, thus defining the positioning of the brand in the Marketplace. In this way, the elaboration of the marketing diagnosis is a resource that must be always be used, as it helps the company in decision making due to the constant changes in the economic market, as well as about the profile of the persona, the increase in the volume of communication as a result of globalization and competition information.
Elaboração de Diagnóstico de Marketing: Home Burguer's
(UNIFEOB, 2022-10-06) GOMES, Lavínia Vilas Boas; PARMEZANI, Luana; LOPES, Noély Vitória; TEIXEIRA, Paulo Octávio; ZANI, Rafaela Monteiro; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
This work aims to address some aspects related to marketing about Home Burguer's, which is a gourmet hamburger. The choice of the construction of this company is totally based on research which shows that this sector has been in constant growth over the last few years. Each study unit had a very valid participation in the project, where we can highlight the identification of the company's target audience, the additional services to become a differentiator, identify the correct distribution channels and so on. It is also important to highlight the importance of digital marketing because today in day the internet is practically accessible to almost everyone and knowing how to work the virtual environment is essential.
Elaboração de Diagnóstico de Marketing: Let'd Go Action
(UNIFEOB, 2022-10-07) GORKOS, Anna Maria Pastorio; PAIVA, Gabriel Reis Vieira Fernandes de; ANSELMO, Josiane Cristina; OLIVEIRA, Priscila de Fatima Buzatto; ANGELINI, Rafaela C. S.; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
Let's Go Action, the company chosen to develop this process, was created by the group members in the third module, the reason for the choice is that we are the entrepreneurs and this avoids copyright problems, but the main objective is that as it is a created company we were able to acquire a better experience and better learning. This project was designed with the aim of learning all the parts of a company within its work environment, whether external or internal, and thus understand the importance of each area and the role of consumers.
Elaboração de Diagnóstico de Marketing: Medfast
(UNIFEOB, 2022-10-07) SILVA, Fernando Candido da; ALVES, Isabelle Maria da Costa; PEREGRINO, Larissa Paula; VALENTE, Vinícius de Brito; MANZANO, Yanka Tavares; ANDRADE, Yohanna Karoline Costa; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
This interdisciplinary project aims to present in detail all the marketing plan developed at MedFast, from its creation to the application completion. Regarding the strategic elaboration of a company, thinking the way in which your product and/or service will be sold is of paramount importance to the success of the enterprise, since marketing is not just about advertising, as most people think, but it is also the square where the product/service will be incorporated; the price that will be charged, taking into account its cost and competitors; and the features that will differentiate your product/service of the other companies.
Elaboração de Diagnóstico de Marketing: Miami Ber
(UNIFEOB, 2022-10-07) MORAIS, Caroline de; CABRAL, Maria Graziela Rodrigues; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
In this integrated project we will use as content the company where we created the Miami Ber, an American-style bar adapted in a container, which will have several environments outside to better serve our customer, relaxed environments with beanbags and lights, and a social environment with tables, chairs and the bar itself, and another totally for socializing with a dance floor and sofas for group gatherings. our work is based on our materials as we will do a deep market research to study our strengths and weaknesses, analyze our audiences and market in a more detailed, such as the best suppliers and competitors. We will be able to work on our product, improving it and looking for the best ways to present it, focusing on its core benefits, basic and expanded product, so we decide if our product will be a consumer product or an organizational product so we can see which is the best to suit our company, and thus bringing the appropriate attribution to our product.
Elaboração de Diagnóstico de Marketing: Na Medida Certa
(UNIFEOB, 2022-10-07) FOSTINONI, Brenda Ramiro; MARQUES, João César Fontes; MACHADO, Sarah Valente; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
We currently live in a phase of inclusion and diversity, whether in size, color, hair type, race and many other things. We can see an increase significant presence in plus size stores, dedicated to the sale of well-sized clothes. bigger. On the other hand, we do not see this same increase in stores focused on people smaller sizes for thinner people. It's this blur of interest from stores to specialize in smaller sizes that we are going to explore. “Na Medida Certa” is an e-commerce that works only with clothes of much smaller sizes (S and PP), which acts as an intermediary between the stores and the customers, providing a greater variety of clothing, with style and practicality, to value the vanity of thin and slender women.
ELABORAÇÃO DO PROJETO DE MELHORIA NO PROCESSO DA EMPRESA: LIUGONG LATIN AMERICA MAQUINAS PARA CONSTRUÇÃO PESADA LTDA
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-05-01) FORTES, Antônio Donizeti; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago; OLIVEIRA, Carla Daiana de; COSTA, Marcela Ramos da; LEÃO, Thais Aparecida
This work aims to describe the aspects that comprise the subjects covered throughout the semester in the classroom, covering the following topics: Production Management, Strategic Cost Management, Process Management, Project Management and Integrated Logistics. The company LiuGong has been in the market for 61 years, of Chinese origin, its headquarters are in the city of Liuzhou, it has a very interesting and well-structured process pattern that aroused our curiosity and enthusiasm to analyze further and apply the tools available. for each subject. For the development of the Production Management discipline, we will use the tools learned in the classroom with Professor Tiago Nogueira, we will analyze the processes to identify the possible need or improvement of some process, seeking to bring more agility, speed and guarantee that the process get a cleaner and more optimized flow.
ELABORAÇÃO DO PROJETO DE MELHORIA NO PROCESSO DE PLANTIO DA EMPRESA: T BIAZZO AGROPECUÁRIA S/A
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) FORTES, Antônio Donizeti; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago; MONTEIRO, Rafaela de Queiroz; PIRINOTO, Maurício Borghes; PEREIRA, Letícia Rodrigues
The purpose of this project is to detect possible points of improvement in the chosen company, and after drawing up a plan and trying to apply it. It is also to obtain results from what was studied in the classroom and for that we will have assistance from teachers and subjects taught, which are guided with an aim to improve the logistical process. At T Biazzo Agropecuária S/A, the flow and non-storage of its products will be analyzed, since the production of sugarcane is a perishable good and needs to be handled by the final industry. It will also be highlighted how the logistics processes are carried out until the product reaches the customers' hands, this with the support of the Integrated Logistics discipline that is taught by professor Elaina Cristina Paina Venâncio, who will assist in the execution of this plan.
ELABORAÇÃO DO PROJETO: APTIV
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) FORTES, Antônio Donizeti; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago; MORAIS, César Augusto de; GUIMARÃES, Jéssica Aparecida; BORGES, Katlheen Maria Franco; SILVA CARVALHO, Maria Eduarda da; SABINO, Nathalia
This project has as main objective to make a logistic analysis of the Aptiv company processes, in order to diagnose improvements that can be implemented and developed in one process or more within the company. The Integrated Logistics study unit will address issues related to supply chain, which encompasses all activities that involve the processes of internal and external logistics of the company. In Project Management, the unit of study will explore the type of product that the company offers to its customers, how the process of product development, who manages the data and results of the product in order to apply knowledge and techniques for the execution of an effective and efficient project.
ELABORAÇÃO DO PROJETO: AREZZO&CO
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) FORTES, Antônio Donizeti; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago; SANTOS, Bruno H. de Alcantara; GRULI, Bruno Henrique; SHIBATA, Carlos Shigueo; CAMARGO, Daniela Apda. Rosa de; SOUZA, Geiciane Cristina; GUILHERME, José; FERNANDES, Ricardo Correa
In this module we will analyze all the processes of the Arezzo company, in addition, our objective is to understand how its structure works. For a company to be successful, a good structure must be studied, developed, tested and then applied, for that there are several types of companies and several different branches, where they are inserted, to be successful it is necessary to study and discover what type of structure and management the company needs to grow with balance. The first objective that a company must achieve in its first years in the market is to recover its money invested at the beginning of the project, pay its bills, pay its employees and make a profit, these are the first and most important steps that the company needs. to give. Creating a product and launching it on the market is expensive and several studies must be carried out to find out how much it will cost, if it will break even and when it will happen. From that point on, when the investment is recovered and the profit appears, the company must also prepare for the product's maturity phase, because there comes a time when sales fall and so does the price, so innovations and improvements must be applied. , whether in the product or in the provision of services to continue exceeding customer and market expectations. This interdisciplinary project aims to get to know the Arezzo company and how its organization works, which managements are the most important and why it chose these choices.
ELABORAÇÃO DO PROJETO: CTM COMÉRCIO E TRANSPORTES MATIELO LTDA
(FUNDAÇÃO SDE ENSINO OCTAVIO DA SILVA BASTOS, 2019-05-01) FORTES, Antônio Donizeti; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago; AMARAL, Eduardo; FORTES, Leonardo; SERRANO, Leticia; GOUVEA, Letícia; SANTOS, Joice Souza; MARIANO, Guilherme
Our project will analyze a road freight transport company and has the purpose of evaluating its production processes, and verifying which are the bottlenecks that must be improved. The project will begin with a visit to the company to learn about its processes in practice, after the visit we will apply some concepts studied within the disciplines of Integrated Logistics, Strategic cost management, Project management, Production and Process Management, during the semester. With that, we will propose a or more improvements that can help the company improve its processes, with the main objective of proposing something that brings some monetary gain to the company
ELABORAÇÃO DO PROJETO: DUDALINA
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) FORTES, Antônio Donizeti; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago; ALMEIDA, César; SALES, Graziela; FARIA, Jeferson; PAIVA, Larissa; TRIONI, Natalia
The objective of this interdisciplinary project is to highlight the processes of integrated logistics, analyzing the processes including the structure of the supply chain, marketing mix, training, personal development, strategic cost management and financial analysis. Based on the study of these tools, analyze the company's market to highlight and diagnose possible failures and assist in decision-making at a managerial and strategic level. Integrated logistics proposes to study complex systems in a global way, in a way that the existing relationships between the different parts are considered, and not try to improve a part to the detriment of the whole. In the area of logistics, this vision made room for integrated planning, and this to the analysis of the total cost, which, although it seems very simple today, was a great leap for the study of logistics 50 years ago.
ELABORAÇÃO DO PROJETO: Grupo Coragem Agronegócios
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) FORTES, Antônio Donizeti; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago; SORDI, Amanda Cristina de; CARRARE, Fernanda Cristina Feliz; MACHADO, Leonardo de Moraes; OLIVEIRA, Marcelo Ferreira de; DOMINGOS, Uriel Quirino Domingos
The objective of this project is to address information about Grupo Coragem Agronegócios, based on guidelines administered throughout the semester. The aim is to understand through the project what was instructed in the Process Management and Process Management part that allow improvements and changes in the analyzes of the processes carried out within the Company and avoid problems in the projects carried out, having a Strategic Cost Management to obtain profits. , Production Management improving the performance and strategy of the procedure and Integrated Logistics that incorporates the entire system, having a macro view from the original product to the final product.