Browsing by Author "C. FILHO, Gilberto Peixoto de"

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    A MARCA E O CONSUMIDOR: KNN Idiomas Aguaí
    (UNIFEOB, 2021-09-01) TOLEDO, Daniel Henrique; C. FILHO, Gilberto Peixoto de; RIBEIRO, Ana Beatriz Silva; OLIVEIRA, Maykon Mendes de; SILVA, Marcelo Alexandre Correia da,
    We live in an increasingly technological and increasingly social world, where People look for brands and products that satisfy their needs. each brand if positions according to the target audience, geographic region, social class, among many other features. The main objective of a brand positioning is to make remember in people's minds.
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    OS QUATRO “P”s DE MARKETING :TELCOM PROVEDOR DE ACESSO LTDA
    (UNIFEOB, 2021-11-01) RIBEIRO, Ana Beatriz Silva; C. FILHO, Gilberto Peixoto de; OLIVEIRA, Maykon Mendes De; PAULA, Caio Serra de; PLACHI, Maria de Fátima de Oliveira; SILVA, Marcelo Alexandre Correia da
    Nowadays, with the speed of information, companies have globalized companies had the greatest competition between them, this provoked the need organizations to invest in information and solidify their business strategies marketing mix. Optical fiber companies have been making progress every day and with that the companies need to study the marketing mix (product, price, place and promotion) allows the company to have a certain competitive advantage over the competitors that are not structured. Thus, the work aims to help the company that was chosen to analyze and study the marketing concepts that were approached to be used day-to-day with customers and competitors.