Browsing by Author "Bueno, Leonor Cristina"

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Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Barboza, Halex Albert Oliveira; Mascarenhas, Diego; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correia da
The Integrated Project addresses a systemic view of the Marketing channels of COMPANHIA DE BEBIDAS DAS AMÉRICAS-AMBEV, as to their means of transporting the market in which it operates, as it seeks assertiveness to its target audience. In addition to addressing its logistical distribution after marketing, the daily challenges of keeping its “flagship” products consolidated in the market and at the same time developing alternative products to see potential and consolidate the brand will be listed
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Damalio, Caio Ciuffa; Silveira, Cristina de Carvalho; Marques, Erivelto Henrique; Carvalho Filho, Gilberto Peixoto de; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correa da
The Integrated Project (PI) the 4 Ps of Marketing aims to diagnose what must be done aiming to meet the needs of performance in the Marketing area, more specifically, those of a strategic level related to the four “P” s of Marketing of INDUSTRIA E COMERCIO DE ALIMENTOS FAZENDA DE MINAS LTDA. In the competitive world of business, the entrepreneur needs visibility, to be aware of how the company really is, what needs to change, where it needs to be changed and of course to seek solutions. Marketing comes into action, which is a set of actions whose objective is to generate visibility. Companies and brands can benefit from them, as well as their products and services, it is also related to a company's reputation, its credibility in the market and the authority it has over what it proposes to do.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Faria, Juliano Marcelino; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
The Integrated Project (PI) the 4 Ps of Marketing aims to diagnose what should be done in the company in order to meet the needs of performance in the Marketing area, more specifically, those of a strategic level related to the four “P” s of Marketing company Alecrim Pet e Jardim. Everyone likes a green, flowery place in their home and usually has a pet dog of different sizes and ages. Even living in a busy time, people worry about the space they live in and their pets. Having a Pet and garden is a dream come true for many entrepreneurs who love animals and beautiful spaces to live. To open a company today, it is necessary to overcome barriers, innovate, for growth to occur, the entrepreneur needs to have a mission to achieve, to aim at the future of his company, to seek through the objectives achieved to reach a better level.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Ramos, Angélica; Coelho Júnior, Elizmar; Rosa, Kaio; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
Analysis of the four Marketing “P” s, that is, the distribution channels (Place or Points of Sale), Price, Product and Promotion. This project also addresses the process of diagnosing training and development needs related to the Marketing area of the company chosen for the project.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Trentin, Fernando de Oliveira; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
The project aims to carry out the analysis of the four “P” s of Marketing of the company P.B Vias Com. E Serviços Ferroviários Ltda. Its way of acting in the face of the training and development of its employees, in order to qualify them for the day to day business. It will be described how the company seeks its results and how it aims to achieve it.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Ramos, Anselmo Santos; Oliveira, Milena de Paula; Pedrozo, Pedro Henrique Honório; Abreu, Willian Cesar; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correa da
This project aims to present the four “P” s of Marketing, we will make a careful analysis of how these sales tools are used and the channels where they fit. In this Project we will use as a basis for information one of the companies that use the four “P” s of Marketing in their daily lives since its creation. Let's use Coca Cola as a reference.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Pereira, Daniela Ferreira; Gonçalves, Leila Ma. Corrêa; Mello, Marcos Fernando de; Souza, Mariana Carolina de; Tomaz, Matheus Augusto; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
The choice of the Magazine Luiza company, we chose this company for its high participation in the Brazilian market and easy research due to the ample information, the specifics of the company and how these variables can influence the analysis of the four “P” s of Marketing. The starting point was to learn more about the company's history, regarding its performance in the retail market. Highlight the importance of diagnosing the need for Training and Development for the company's growth, in service, customer satisfaction level and competitive advantages.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Pereira, Laura Martins; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
The main objective will be to obtain information about the market and the context in which the company operates. The market analysis allows to know who is the target audience of the product or service so that the strategies outlined can be focused on that audience. In addition to obtaining information about the product and positioning of the competition. After the analysis step, we started with a marketing mix.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Bonfante, Carolina T.; Pinto, Gabriel Felipe G.; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correia da
In this Integrated Project, the points about the 4 Ps of Marketing will be addressed, where they are a representation of the four basic pillars of any Marketing strategy: Product, Price, Place and Promotion. Checking real examples of when the 4 are in balance, the likelihood of influencing and winning over the audience is greater. In addition, going through strategic points and showing how important the training and development of employees is within a company, how much this is linked to the growth of a company.
Águas da Prata e a Sustentabilidade
(Fundação de Ensino Octávio Bastos, 2019-06-30) Leão, Patrik Wesley Vitorino; Pereira, Maria Eduarda Abreu Alves; Lopes, Angela Fontes; Pinto, Igor Souza Crecitelli; Severino, Vinicius Francisco; Oliveira, Lucas da Silva Benevides de; Carioca, José Márcio; Menardi, Márcio Ângelo; Bueno, Leonor Cristina; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de
The company to be analyzed is Águas Prata, focusing on sustainability and ethical relations in the organization's activities. We aim to analyze the company in the social, environmental and economic aspects to reach the conclusion whether it is sustainable or not, so that we can contribute to its development. The method used was a survey made with the company's director, who through his answers analyzed the thought and the way it acts.
Análise e Diagnóstico de Estrutura de Recursos Humanos da Empresa
(Fundação de Ensino Octávio Bastos, 2018-06-30) Mauricio, Mariana Lopes; Silveira, Alessandra Roberta da; Doval, Danilo Morais; Rodrigues, Danielle; Bueno, Leonor Cristina; Carioca, José Márcio
Human Resource Management, People Management, Strategic Human Resource Management or Human Resource Management, is the application of a set of knowledge, skills, attitudes and values, aimed at managing people's relationships with the organization. This management has become a fundamental process in the growth of organizations, pursuing as its basic objective the alignment of HR policies with the organization's strategy. Within a company, this “system” drives others, as it deals with people's primary needs, in which they push the individual to the other stages of the motivational pyramid. Beyond the financial aspect, people want challenges, they want to be recognized, they need to be valued, they want to be rewarded for their results, they aspire to careers. Achieving the excellence of this concept requires that the three areas are in balance - Economic, Social and Environmental - the “tripod” of sustainability.
ANÁLISE E PROGRAMAÇÃO DE TREINAMENTO PARA A EMPRESA RIOPLASTIC
(Fundação de Ensino Octávio Bastos, 2017-11-30) Plachi, Bruna; Batista, Kamila; Ragassi, Marina; Munhoz, Polyana; Duval, Wladimir; Silveira, Alessandra Roberta da; Doval, Danilo Morais; Carioca, José Márcio; Bueno, Leonor Cristina; Rodrigues, Danielle
The Interdisciplinary Project of this Unit is to suggest improvement in the area of Human Resources, where together with managers take care of employees who are part of the company. Being able to bring a little of each discipline applied in this module, for the improvement of the company that was analyzed.
Avaliação de Desempenho
(Fundação de Ensino Octávio Bastos, 2018-11-30) Amaral, Eduardo; Fortes, Leonardo; Serrano, Leticia; Mariano, Guilherme; Costa, Otávio; Bueno, Leonor Cristina; Carioca, José Márcio; Doval, Danilo Morais; Mardonado, Erick Jacoboski; Rodrigues, Danielle
This project is intended to apply studies, research and data collection of CTM Transporte, in the realization of possible improvements in the areas of studies such as Selection and Retention of Talents, which includes ways of recruiting, placing and rotating staff in a
Avaliação de Desempenho e Treinamento
(Fundação de Ensino Octávio Bastos, 2018-11-30) Souza, Geiciane; Santos, Joice Souza; Gouvêa, Leticia; Santos, Marcela; Doval, Danilo Morais; Rodrigues, Danielle; Mardonado, Erick Jacoboski; Bueno, Leonor Cristina; Carioca, José Márcio
This project will be carried out with the company Dra Cherie, which was chosen because it is a micro company and because we have easier access to the processes, as it is the workplace of a member of the group.
Centro Universitário da Fundação de Ensino Octávio Bastos
(Fundação de Ensino Octávio Bastos, 2019-06-30) Silva, Arthur Rossi; Bertheim, Gustavo E. Costa; Felix, Pamela Borges; Ferraraz, Thailla M. Tognolli; Santamarina, Victor Assi; Almeida Filho, Celso Antunes de; Bueno, Leonor Cristina; Zani, Mateus Amoedo; Menardi, Márcio Ângelo; Carioca, José Márcio
Unifeob cares about sustainability, one of the most visible ways is the green area around it, so it can bring different species of plants and animals near it, as well as bring well-being to the people who spend their time. both students and collaborators on site. Students seek to broaden their knowledge of the missions, values and the role of the institution in relation to its social and environmental commitments.
CERTIFICAÇÃO ISO 14000
(Fundação de Ensino Octávio Bastos, 2019-06-01) Corrêa, André Luis Leal; Hentz, André Luis; Bertholini, Susane Graziela de Assis; Bueno, Leonor Cristina; Marcondes, Renata E. de Alencar; Borsari, Juliana Marques; Costa, Rodrigo Simão da
The aim of the project is to show through existing data from a real company that is committed to the environment, making work increasingly sustainable, to show that it is possible for an organization to succeed by changing habits and actions to reduce environmental impact and Preserve natural resources as well with respect and dedication pass this care to your employees.
CERTIFICAÇÃO ISO 14000
(Fundação de Ensino Octávio Bastos, 2019-06-01) Fonseca, Bianca Damasceno; Rodrigues, Emília Fabiana dos Santos; Camelo, José Borges; Dias, Márcia da Paz Barros; Kroger, Thatiana Kellen Nobre H.; Bueno, Leonor Cristina; Marcondes, Renata E. de Alencar; Costa, Rodrigo Simão da; Borsari, Juliana Marques
Environmental Certification is granted to companies that, in the process of generating their products, respect the legal provisions regarding environmental issues and present certain procedures required by the certification body. Environmental Certification can be granted to companies that generate products (industries in general), as well as to service providers (consulting, commerce, etc.).
Certificação Iso 14000
(Fundação de Ensino Octávio Bastos, 2019-06-01) Andrade, Bianca Martins de; Canela, Camila de Cássia; Risseto, Tamires Stefano; Bueno, Leonor Cristina; Marcondes, Renata Elizabeth de Alencar; Borsari, Juliana Marques; Costa, Rodrigo Simão da
This work aims to develop a research on the ISO 14000 certification process of the multinational electronics company Electrolux.
CERTIFICAÇÃO ISO 14000
(Fundação de Ensino Octávio Bastos, 2019-06-01) Santos, Jéssica dos; Pedro, Julio César; Benedetti, Giedre de Andrade; Benedetti, Tiago; Sant´Anna, Antonio de Jesus; Bueno, Leonor Cristina; Marcondes, Renata E. de Alencar; Borsari, Juliana Marques; Costa, Rodrigo Simão da
This project aims the knowledge of the Environmental Management System EMS, and its function according to ISO 14000 standards, its implementation in the organizational environment, its importance and its effects on a company. Organizational behavior, work relations in contemporary society, environment, business and corporate responsibility, and finally communication and expression in the organizational environment will be studied.
CERTIFICAÇÃO ISO 14000
(Fundação de Ensino Octávio Bastos, 2019-06-30) Corrêa, André Luis Leal; Hentz, André Luis; Bertholini, Susane Graziela de Assis; Bueno, Leonor Cristina; Marcondes, Renata E. de Alencar; Borsari, Juliana Marques; Costa, Rodrigo Simão da
The objective of the project is to show through existing data of a real company that is committed to the environment, making work increasingly sustainable, show that it is possible for an organization to succeed by changing habits and actions in order to reduce environmental impact and Preserve natural resources as well with respect and dedication pass this care to your employees.