Browsing by Author "Breganhole, Simoni Mesquita"

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    A marca e o consumidor
    (Fundação de Ensino Octávio Bastos, 2020-04-30) Dias, Aline Fernanda Pereira; Hentz, André Luis; Breganhole, Simoni Mesquita; Figueiredo, Vanderson Luiz; Lopes, Yasmin Oliveira
    Yakult is a Japanese multinational that is present in the daily lives of Brazilians, the brand is associated with health benefits supported by science. The company has a portfolio of products that promises to benefit the consumer at various times and at all ages, its brand is known worldwide, even though it is very strong in its area, it has been adapting to the market to satisfy the needs of the population, investing in advertising and propaganda and also in influencers.
  • No Thumbnail Available
    Item
    Os quatro '' P'' s do Marketing
    (Fundação de Ensino Octávio Bastos, 2020-06-30) Dias, Aline Fernanda Pereira; Hentz, André Luis; Breganhole, Simoni Mesquita; Figueiredo, Vanderson Luiz; Lopes, Yasmin Oliveira; Silva, Alexandre Correia da
    The 4 P “s” of Marketing are the 4 most important factors of any business, as we can see: 1. Place or point of sale, 2. Price, 3. Product, 4. Promotion. They are considered as the pillars that support the planning of all types of trade. One of the biggest and most important events for the emergence of marketing was the industrial revolution, with which it was possible to increase the productivity and production of consumer goods in the 18th century.