Browsing by Author "Benutti Neto, David"

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    DIAGNÓSTICO DE MARKETING DA COCA-COLA
    (Fundação de Ensino Octávio Bastos, 2017-11-30) Silva Junior, Antonio Pereira da; Benutti Neto, David; Milanez, Débora Ribeiro; Alves, Kaique Ferreira Bordão; Ribeiro, Natália Capecci; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
    We present at this stage, the realization of a Marketing Diagnosis in the company Coca Cola, in order to analyze, evaluate and understand its operation in that company. We chose Coca Cola because it is a company with over 100 years of experience, history and that throughout its trajectory has had several errors and hits in its marketing strategies, we also have situations where the brand has declined in drastic attitudes (New Coke) and others where its extreme hits marked several generations (Dates commemorative slogans, jingles, advertisements, etc.).
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    Proposta para Cargos e Salários
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Benutti Neto, David; Cunha, Tatiane Aparecida da; Santos, Jaqueline Paulino dos; Silveira, Alessandra Roberta da; Rodrigues, Danielle; Doval, Danilo Morais; Bueno, Leonor Cristina; Carioca, José Márcio
    This project aims to carry out field study in the company Amici Tratores e Maquinas Agricolas Ltda, which was chosen because it is a company with its hue located in Araras-SP and branches in São João da Boa Vista-SP and Guaxupé-MG, favoring research and the opportunity to develop and deliver effective processes.