Browsing by Author "Batista, Elaine Cristinna"

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    Os quatro '' P'' s do Marketing
    (Fundação de Ensino Octávio Bastos, 2020-06-30) Valentini, Ana Paula; Batista, Elaine Cristinna; Bartolo, Maitê Sanches; Silva, Alexandre Marcelo Correa
    This Integrated Project aims to present and analyze the four Marketing “PIs” (also called “marketing mix” or “marketing mix”), so that in a practical way a better understanding of the elements that compose it . Through a detailed study of a real company, the four basic pillars of any marketing strategy will be conceptualized: Square, Price, Product and Promotion.