Browsing by Author "Barboza, Halex Albert Oliveira"

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    Os 4 ''P'' s de Marketing
    (Fundação de Ensino Octávio Bastos, 2019-11-30) Barboza, Halex Albert Oliveira; Mascarenhas, Diego; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correia da
    The Integrated Project addresses a systemic view of the Marketing channels of COMPANHIA DE BEBIDAS DAS AMÉRICAS-AMBEV, as to their means of transporting the market in which it operates, as it seeks assertiveness to its target audience. In addition to addressing its logistical distribution after marketing, the daily challenges of keeping its “flagship” products consolidated in the market and at the same time developing alternative products to see potential and consolidate the brand will be listed
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    ESTRATÉGIA EM LOGÍSTICA COMPANHIA DE BEBIDAS DAS AMÉRICAS-AMBEV
    (Fundação de Ensino Octávio Bastos, 2019-09-30) VENÂNCIO, ELAINA CRISTINA PAINA; MARCONDES, RENATA ELIZABETH DE ALENCAR; Barboza, Halex Albert Oliveira; Mascarenhas, Diego
    This project aims to explore the concepts addressed in the disciplines of Value Chain Management and Product Budget, and Strategic Cost Management, by conducting analysis of a real company in logistics, using the methods and techniques addressed in the disciplines. mentioned above. The company chosen for the analysis was AMBER-AMBEV BEVERAGE COMPANY, which has its financial statements published on the BM & FBOVESPA website. This choice was due to the company's coverage throughout the national territory, which requires an efficient Logistics Strategy to obtain good results for the company.
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    ORÇAMENTO EMPRESARIAL
    (Fundação de Ensino Octávio Bastos, 2019-04-01) Barboza, Halex Albert Oliveira; Mascarenhas, Diego; Doval, Danilo Morais
    his project aims to explore the concepts addressed in the Budget Management and Strategic Tax Management disciplines, making a business budget and then analyzing the current tax regime of the company, using the methods and techniques addressed in the disciplines. The company chosen for the analysis was AMBEVIA BEVERAGES COMPANY, a company that opted for the Real Profit tax regime, which has its financial statements published on the BM & FBOVESPA website, besides the fact that it is a nationally known company, and is present in a growing market, which moves billions of reais per year.