Browsing by Author "BUZATO, Letícia"

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    A marca e o consumidor : AMBEV
    (Fundação de Ensino Octávio Bastos, 2022-07-06) CUNHA, Amanda C. S.; BUZATO, Letícia; SILVA, Marcelo Alexandre Correia da
    The first Brazilian multinational emerged on July 1, 1999 in São Paulo with the merger between competitors Companhia Antarctica Paulista and Companhia Cervejaria Brahma, thus creating Ambev which is an acronym for American' Beverage Company (Companhia de Bebidas das Americas). Ambev was built in this way by the two oldest breweries in Brazil: Antarctica, which was founded in 1885, and Brahma, which was founded in 1888.