Browsing by Author "BUENO, Leonor Cristina"

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OS 4 “P”s DE MARKETING Natura & Co
(UNIFEOB, 2021-11-01) ROJAS, Daniela M.P.; DIOGO, Isabella Caroline; BATISTA, Marcus Sebastião; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
In this work we will present our evolution during this quarter with in relation to the subjects: Analysis of the 4 “P”s of Marketing, that is, the channels of distribution (Square or Points of Sale), Price, Product and Promotion; Also Process of diagnosing training needs and development related to the area of Marketing. We chose Empresa NATURA, as it is the largest Brazilian multinational cosmetics, and the fourth largest group in the world in the beauty segment, where we will carry out an analysis on the topics studied in the Quarter.
OS 4 “P”s DE MARKETING:
(UNIFEOB, 2021-11-01) ALVES, Marilia Pereira Ferreira Maim; ALVES, Wesley Maim Rodrigues; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
C&A was founded in 1841 by Dutch brothers Clemens and August. His initials gave rise to the brand name. We have more than 1,800 units in 24 countries in Europe, Latin America and Asia and we are among the largest retail chains in the world. In Brazil, it all started in 1976, with the opening of our first store at Shopping Ibirapuera, in São Paulo. Of course, since then, a lot has changed. But our work philosophy remains the same – to offer the best of fashion at affordable prices! Today we already have more than 280 stores in 125 cities and more than 15 thousand employees. A lot of people, isn't it!? And do you know the secret of our success? In addition to the constant search for innovation, there is also our effort to exceed people's expectations and leave a positive legacy.
OS 4 “P”s DE MARKETING:
(UNIFEOB, 2021-11-01) SANTOS, Bruno Carlos R. dos; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da,
In this project we will address the relevant points about training and development and management of the marketing mix, based on the performance of the company for which it was chosen. We must understand that the integration of both subjects are extremely interpretable in a demonstrative way, but also complex, which makes us raise the point of view that transforms our perspective of systemic vision of the company and of how we will consolidate the points discussed with the company's information.
OS 4 “P”s DE MARKETING: Duckbill Cookies & Coffee
(UNIFEOB, 2021-11-01) SOUZA, Fernanda Rodrigues B. de; BRAZ, Josiane Maria Janizeli Sassarão; RAMOS, Lucas Luyan; SILVA, Tatielem Nogueira da; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
The company chosen for this Integrated Project was Duckbill Cookies & Cofee which is a chain of coffee shops that emerged in 2016, inspired by the coofeeshops of New York. In it we will carry out an analysis of the four “P”s of Marketing, that is, the distribution channels Place or Point of Sale, Price, Product and Promotion. Many entrepreneurs start their companies, concerned with the creation of type of business. They take care of accounting, manage employees, serve customers, but forget the main thing, marketing. For many entrepreneurs, marketing is not often considered important. And that's the biggest problem when we live in a globalized world and we increasingly have to deal with extremely strategic and eager competitors to steal your market. Marketing in general is not just creating a commercial for sell a product, as many believe. Marketing is an important part of manage the company's internal communication, create actions to improve customer satisfaction customers, take care of the image of the company/brand in channels to guarantee a good reputation to avoid losing new customers, and mainly it is through marketing that actions to generate new sales, leads or contracts for a company are defined. It is through marketing that strategic actions are created to maintain the flow company's revenue in a sustainable way and also ensure that the company keep for the next few years.
OS 4 "P's DE MARKETING :MAGAZINE LUIZA
(UNIFEOB, 2021-11-01) MIRANDA, Sergio Henrique Bezerra de; DOMINGOS, Tauane Aparecida Cristina; DEL COL, Mary Regina Onishi; FERREIRA, Luciano; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
In Magazine Luiza's sales strategy, according to Magalu itself, the network sales grew 49% in the second quarter of 2020, totaling R$8.6 billion reais, compared to the same period of the previous year. In 4 years, the sales strategy of Magazine Luiza provided 100% appreciation for the company. How this traditional Brazilian company became one of the most promising businesses of the digital age? What tactics can we learn from this successful transformation? Magalu is the name of the E-commerce of the Magazine Luiza application, which is one of the most downloaded from the retail chain in Brazil. With it it is possible to buy products from the store, clothes, food and still have free shipping on some options. The app also offers flashback and exclusive offers for those who download it.
Agronegócio no Brasil: suas expansões, leis trabalhistas, vivências e preconceito
(Fundação de Ensino Octávio Bastos, 2023-06-30) OLIVEIRA, Ana Luisa Morandim de; RAMOS, Juliano Henrique; ARO, Maria Elisa de; SILVA, Thalia Oliveira Pereira da; MOREIRA, Vitória Venturelli; BUENO, Leonor Cristina
This work was developed by psychology students at Centro Universitário Octávio Bastos (Unifeob), from the second module, with the aim of emphasizing the trajectory and experiences of people who are the main authors of this greatness of agribusiness in Brazil, residents of rural areas, aiming to recording and preserving life history.
Certificação Iso 14000: ABL: Antibióticos do Brasil
(Fundação de Ensino Octávio Bastos, 2020-06-30) SILVA, Tania Sanches da; BUENO, Leonor Cristina; MARCONDES, Renata Elizabeth de Alencar; BORSARI, Juliana Marques; COSTA, Rodrigo Simão da
The purpose of this project is to describe about the company. The choice of this company was made through a large survey, the intention of which was to see how it was initially designed with a view to what the organization does to minimize the harmful effects to the environment caused by its activities ”“ The purpose of this series of standards is to balance the environmental protection and pollution prevention with social and economic needs.
Certificação Iso 14000: Duratex
(Fundação de Ensino Octávio Bastos, 2019-11-30) SOUZA, Gisele Marques de; BUENO, Leonor Cristina; MARCONDES, Renata Elizabeth de Alencar; BORSARI, Juliana Marques; COSTA, Rodrigo Simão da
The present work is about the implementation of ISO 14000, a company that seeks to offer a balance with an eye always on the socio-environmental impact. The objectives of the work are to address points of the ISO 14000 implementation and the work done to achieve this certification, Duratex is one of the model companies in the Construction Materials sector in the Exame Sustainability Guide.
Certificação Iso 14000: Eletrolux
(Fundação de Ensino Octávio Bastos, 2019-11-30) GONÇALVES, Aline Grasieli S. S.; GRASSI, Flora Regina; RAMOS, Jéssica Ribeiro; DIAS, Mariane de Cássia; BUENO, Leonor Cristina; MARCONDES, Renata Elizabeth de Alencar; BORSARI, Juliana Marques; COSTA, Rodrigo Simão da
Electrolux, a global leader in home appliances and appliances for professional use, since its foundation has had the philosophy of developing products, innovations and solutions based on the real needs of its consumers. The company is present in 150 countries and, annually, sells more than 60 million products annually.
Certificação Iso 14000: International Paper do Brasil
(Fundação de Ensino Octávio Bastos, 2019-06-30) CACHOLI, Mirian Sales; RIBEIRO, Suelen; ESTEVAM, Vanessa Sanches; BUENO, Leonor Cristina; MARCONDES, Renata Elizabeth de Alencar; BORSARI, Juliana Marques; COSTA, Rodrigo Simão da
The objective of the present work is to present the knowledge obtained through studies related to the subjects specified below, mainly the ISO 14000 certification process of a real company.
Certificação Iso 14000: Sygenta proteção e cultivos agrícolas
(Fundação de Ensino Octávio Bastos, 2019-11-30) OLIVEIRA, Aline Domingos de; MARTINS, Natallia Paina; BUENO, Leonor Cristina; MARCONDES, Renata Elizabeth de Alencar; BORSARI, Juliana Marques; COSTA, Rodrigo Simão da
Environmental degradation has been increasing considerably in recent decades and in some way, they are all being affected by pollution. Much of this pollution originates from organizations and only through improvements in their products, processes and services, will the environmental impacts caused by them be reduced.
A COMUNICAÇÃO ENTRE AS EQUIPES NO CONTEXTO ORGANIZACIONAL: SGA PACKING EMBALAGENS LTDA
(UNIFEOB, 2022-07-18) AUGUSTO, Álvaro F.; SANTOS, Ana C. dos; SANTOS, Marcos M. dos; SILVA, Maria Laura Toni da; BUENO, Leonor Cristina; BORSARI, Juliana Marques
When it comes to an organization, where there is a group of people with different thoughts, cultures and values, each one with their personal objective, characteristic and skills that they meet daily, we don't know if within that space, we will have a good or bad relationship. , if the means of communication suffer a lot of noise, if all information is being passed and understood in the correct way and if the means through which these messages are being sent are ideal.
A COMUNICAÇÃO ENTRE AS EQUIPES NO CONTEXTO ORGANIZACIONAL : ESQUADRIAS & CIA LTDA
(UNIFEOB, 2022-07-18) FERREIRA, Édera Ribeiro; SILVA, Gabrieli Vicenti da; REIS, Jamily Fernanda dos; BUENO, Leonor Cristina; BORSARI, Juliana Marques
Companies work and seek daily their goals, objectives and improvements to develop their activities in the best way. For this, it is necessary to plan for execution. In order to have a good result in the actions that will be carried out, effective communication is necessary so that it remains clear and sound for everyone. After all, it is no use having a structured planning and failing to communicate.
A COMUNICAÇÃO ENTRE AS EQUIPES NO CONTEXTO ORGANIZACIONAL : G3 ENGENHARIA LTDA.
(UNIFEOB, 2022-06-01) SLADANA, Edwuin Aranda; BUENO, Leonor Cristina; BORSARI, Juliana Marques
Certainly, one of the most worrying problems within a corporate environment is the misuse of communication. The lack of effective communication generates unrest in work teams, as the damage brought to the company because of it, causes low productivity and motivation, which can lead to increased stress and disorders in the corporate environment.
A COMUNICAÇÃO ENTRE AS EQUIPES NO CONTEXTO ORGANIZACIONAL:
(UNIFEOB, 2022-01-01) BRAGANHOLE, Amanda Cristina F.; SILVA, Carlos Eduardo Oliveira da; BUENO, Leonor Cristina; BORSARI, Juliana Marques
The America School, whose corporate name is America Cursos e Viagens, CNPJ 10.293.404.0001-74, located at Avenida Doutor Oscar Pirajá Martins, nº 162, Jardim Santo André, is in the market for language courses and national and international travel for over thirty years. America covers students between three and ninety-nine years old, where they earn big highlighted for being the only independent school in the city. With trained faculty in multidisciplinary competences, the material used has certification and model pedagogical didactic of the best language schools in Brazil and in the world, in addition, has a modern system for parents to monitor the development of students.
A COMUNICAÇÃO ENTRE AS EQUIPES NO CONTEXTO ORGANIZACIONAL:
(UNIFEOB, 2022-06-01) FARIA, Mario Sergio; LEAL, Roberto Teixeira Gomes; BUENO, Leonor Cristina; BORSARI, Juliana Marques
Presenting analysis of communication between teams in the organizational context, a case described based on scientific studies and methods, duly referenced and with context presented by the standards for work academic, as a reference we place the company BALL CORPORATION, on its the way you manage your corporation and how internal and external communication takes place. outside the company to remain active in the market. Using pedagogical tools available in the teaching method university, demonstrating the collection of data referring to the use of the method teaching within a company, about human behavior in organizations, with relevant arguments of teamwork and the difficulties to be active in the production process with teamwork, as well as on the oral and written communication in its composition and effectiveness.
A COMUNICAÇÃO ENTRE AS EQUIPES NO CONTEXTO ORGANIZACIONAL:
(UNIFEOB, 2022-06-01) JESUS JUNIOR, José Vieira De; SCANAVACHI, Natália Thaina; MARTINS, Marcos da Silva; MARTINS, Ézio; BUENO, Leonor Cristina; BORSARI, Juliana Marques
The present work aims to highlight the importance of communication organizational. We will deal specifically with communication within organizations , how the communication process of organizations occurs, how much the success of the company is dependent on good communication, we will see how it is carried out and what are the levels that it takes place, in addition to the existing barriers within which harm the communication, the flow of information and what influences it, in addition to seeking to understand its characteristics and main needs.
A COMUNICAÇÃO ENTRE AS EQUIPES NO CONTEXTO ORGANIZACIONAL:
(UNIFEOB, 2022-07-01) AFONSO JUNIOR, Luis Gustavo; NETO, Geraldo; CARVALHO, Luana Andrade de; MATOS, Ana Caroline de; BUENO, Leonor Cristina; BORSARI, Juliana Marques
Although we live in society, with the arrival of technology people are distancing more and more, things considered common formerly in the circles of friends are increasingly rare, people care more about their online status than with their lives in the world outside of virtual reality. But what is the real importance of knowing how to communicate well, both online and in person? Firstly we need to highlight what it is to communicate after all, we have a popular mentality that communicating is just talking, however, communicating is all information transmitted, and we transmit information in everything we do, be it the way we dress, how we speak with other people, how we hear it and even in expressions, that even if unconsciously we pass on to people what we are feeling, whether or not we like the what we hear and so on. communicating is essential whether within a company or in our lives in society.
A COMUNICAÇÃO ENTRE AS EQUIPES NO CONTEXTO ORGANIZACIONAL:
(UNIFEOB, 2022-06-01) AZARIAS, Douglas Messias; FURTADO, Willian Rodrigues; BUENO, Leonor Cristina; BORSARI, Juliana Marques
The present work whose purpose is to carry out an analysis of how the communication between teams in a company and the forms of communication used by the management, thus understanding how it is transferred and executed by other sectors. Knowing that communication is one of the most important parts in a company, the following work aims to describe the operation of the communication between sectors of a large auto parts manufacturer.
A COMUNICAÇÃO ENTRE AS EQUIPES NO CONTEXTO ORGANIZACIONAL:
(UNIFEOB, 2022-06-01) SANTOS, Bruno Carlos Rodrigues dos; BUENO, Leonor Cristina; BORSARI, Juliana Marques
With the aim of making the use of the knowledge of the subjects related to this expert module with my own analogy, I undertake to carry out such project individually, with that the intention of this project obtains coherence in affirm the information presented here truthfully and consistent with the practice applied by me due to the performance of activities in a leadership position in the company that will be described later. According to what I learned, I was able to apply the information acquired and with that being able to see the results according to the behavior of the team. That is, from according to the presented structure of this integrated project model, I was able to unite and test in practice all the information throughout the studies, which will be presented here the results clearly and objectively.