Browsing by Author "BEZERRA, Maria"
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Item A comunicação entre as equipes no contexto organizacional: Netflix(UNIFEOB, 2022-07-19) ALVES, Laynara; BEZERRA, Maria; BUENO, Leonor Cristina; BORSARI, Juliana MarquesThe present project aims to analyze communication within organizations: its importance, its benefits and how to improve it, all of this bringing the focus to the chosen company, Netflix, one of the largest streaming platforms today.Item OS QUATRO “P”s DE MARKETING: NESTLÉ(UNIFEOB, 2021-11-01) ALVES, Laynara; BEZERRA, Maria; SILVA, Marcelo Alexandre Correia da,This project aims to make analyzes and studies on the compound of marketing company Nestlé, which is considered the largest food company in the world, verifying its main means of distribution, its forms of promotion, the value of your product in relation to the market and the product itself, as well as suggestions for innovation to fit even more into the pattern of your target audience, bringing a greater loyalty on their part. The foreign market will also be analyzed, observing what are the brand opportunities and threats, such as the influence and impact of that brand market in Nestlé and its segment.Item SISTEMAS DE GESTÃO AMBIENTAL E SEUS IMPACTOS SOCIAIS: NESTLÉ(UNIFEOB, 2022-07-11) ALVES, Laynara; BEZERRA, Maria; BORSARI, Juliana Marques; VENÂNCIO, Elaina Cristina PainaThis project aims to analyze the implementation of an environmental management system in the company Nestlé and what were the possible impacts caused by this system. In addition, it aims to understand the structural changes related to companies that have a direct role in the environmental issue.