Browsing by Author "BATTISTINI, Giovanni"

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Desempenho em Recursos Humanos: Magazine Luiza
(Fundação de Ensino Octávio Bastos, 2022-11-30) VIEIRA, George Wilson; BATTISTINI, Giovanni; BERTHEIM, Gustavo E.C.; GULARTE, Thiago da Silva; BUENO, Leonor Cristina
This project aims to analyze the performance evaluation techniques and models of the company Magazine e Luiza and address its process of diagnosing training and development needs.
Estratégia em Logística: Ambev
(Fundação de Ensino Octávio Bastos, 2023-03-30) VIEIRA, George Wilson; BATTISTINI, Giovanni; BERTHEIM, Gustavo E.C.; GULARTE, Thiago da Silva; VENÂNCIO, Elaina Cristina Paina; MARCONDES, Renata Elizabeth de Alencar
This project aims to analyze the logistics strategies used in the company Ambev and address how these strategies can impact the final value for the consumer.
A marca e o consumidor : Fisia Comércio de Produtos Esportivos LTDA (Nike do Brasil Comércio e Participações LTDA )
(Fundação de Ensino Octávio Bastos, 2022-07-07) PALERMO, Eduardo dos Santos; BATTISTINI, Giovanni; SILVA, Marcelo Alexandre Correia da
In this integrated project, we will address brand management and positioning, which according to DESKFY (2021), is when a company's identity is established and solidified with its various stakeholders, as well as determining measures for complete success. We will also talk about consumer behavior and see why, how and where people decide or not to buy certain products and combining the components of sociology, anthropology and psychology to analyze this behavior.
PLANO DE CARGOS E SALÁRIOS: Lojas Americanas
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2022-09-01) BUENO, Leonor Cristina; BORSARI, Juliana Marques; VIEIRA, George Wilson; BATTISTINI, Giovanni; BERTHEIN, Gustavo Endrigo Costa; GULARTE, Thiago da Silva
In the course of this project, the structure of positions and salaries of the Americanas and how to approach your recruitment and selection process. The company was founded in 1929 by Americans John Lee, Glen Matson, James Marshall and Batson Borger who left the United States for Buenos Aires with the aim of opening a store in the style of Five and Ten Cents (stores that sold goods at 5 and 10 cents in US currency). The idea was to launch a store with low prices, in the model that was already successful in the United States and Europe at the beginning from the __ century. On the ship they were traveling on, they met the Brazilians Aquino Sales and Max Landesman who invited them to visit Rio de Janeiro. On the visit to Rio de Janeiro, the Americans realized that there were many civil servants and military with stable income, but with modest salaries, and the most stores were not intended for this audience. The existing stores, in general, sold expensive and specialized goods, which forced a housewife to go to different establishments for shopping. That's how they decided that Rio de Janeiro was the perfect city to launch the dreamed undertaking – a clothing store low prices to cater to that “forgotten” population and to sell various types of goods. They wanted to offer a greater variety of products at lower prices. accessible.
Os quatro ''P'' do Marketing: MC Donalds
(Fundação de Ensino Octávio Bastos, 2022-07-15) PALERMO, Eduardo dos Santos; BATTISTINI, Giovanni; SILVA, Marcelo Alexandre Correia da
This integrated project will address the 4 Psque Segundo Amaral (2000), would be the product, price, place and promotion as an integrated part of marketing, the 4 Ps was created by the American professor and author Jerome MCCarthy (1978), who taught Marketing at the university Michigan State and authored the book Marketing Basics – An Overview.