Browsing by Author "BATISTA, Marcus Sebastião"

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    OS 4 “P”s DE MARKETING Natura & Co
    (UNIFEOB, 2021-11-01) ROJAS, Daniela M.P.; DIOGO, Isabella Caroline; BATISTA, Marcus Sebastião; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
    In this work we will present our evolution during this quarter with in relation to the subjects: Analysis of the 4 “P”s of Marketing, that is, the channels of distribution (Square or Points of Sale), Price, Product and Promotion; Also Process of diagnosing training needs and development related to the area of ​​Marketing. We chose Empresa NATURA, as it is the largest Brazilian multinational cosmetics, and the fourth largest group in the world in the beauty segment, where we will carry out an analysis on the topics studied in the Quarter.
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    ESTRATÉGIA EM LOGÍSTICA: Ambev
    (UNIFEOB, 2021-09-01) ROJAS, Daniela M.P.; DIOGO, Isabella Caroline; BATISTA, Marcus Sebastião; AFONSO JUNIOR, Luís Gustavo; VENÃNCIO, Elaine Cristina Paina,,; MARCONDES, Renata Elizabeth de Alencar,
    In this work we will present our evolution during this quarter with in relation to Supply Chain and Cost Classification matters. We chose Ambev because it is one of the fastest growing companies in Brazil, holding a variety of activities and technologies and it is notorious to know take advantage of them in order to generate market advantages in relation to the competition, each increasingly fierce. The chosen company until it is new (only 23 years of age) and must show us within the context of PI how it manages to be the top in its segment. We will approach the management of the value chain that, in the business, provides great advantages sustainable competitive strategies in the market as a whole and aims to maximize the results of company sectors.