Browsing by Author "Azevedo, João Lucas de Oliveira Castro"
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- Item Creative Alpha Startup(Fundação de Ensino Octávio Bastos, 2019-06-30) Petrozziello, João Victor Varani; Petrozziello, Brunno Henrique Varani; Azevedo, João Lucas de Oliveira Castro; Sousa, Willian Paiva; Coimbra, Tarcísio Pires de; Almeida Filho, Celso Antunes de; Bueno, Leonor Cristina; Carioca, José Márcio; Strobel, Karina; Zani, Mateus AmoedoIn the current scenario of the country, according to Sebrae, one in four companies close in less than two years of startup. This can be due to problems such as lack of knowledge of internal processes, or lack of knowledge of the market in which it operates, or even the difficulty of generating customers who are at the same time profitable, demanding and loyal to the business style.