Browsing by Author "Almeida, Isabel Cristina G. R."

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    Elaboração de um Plano de Marketing
    (Fundação de Ensino Octávio Bastos, 2021-06-30) Silva, Elizery Samuel da; Almeida, Isabel Cristina G. R.; Moraes, Jeane Viana de
    We chose Grupo Riachuelo, for being the biggest fashion company in Brazil, innovative, solid and with impressive numbers, with marketing concepts that meet the disciplines proposed this semester, all of them deepened in the study of the company, its market share and the marketing used by the company to achieve the objectives, the data presented brought everyone the curiosity to develop the project and visualize in a didactic way what we are learning in the classroom and what exists today in a real world.