Browsing by Author "Alexandre, Marcelo"

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Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Elias, Israel de Oliveira; Santos, Lucas José dos; Vaneti, Lucas Scherma; Martins, Mariana Gomes; Cláudio, Marília Gabriela Aparecida; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
The present interdisciplinary project refers to the Uber company and aims to perform a description and analysis of the micro and macro environment in which the company operates, its positioning and strategies used to stay on top of the market in which it operates and to apply in a practical way all knowledge gained in the classroom in this Module. The process of choosing this company was because it is on the rise in the market and has innovated in the way people can move within cities, making it a pioneer in the environment in which it operates. Uber is an electronic technology and services company that operates in the passenger transportation business through an application made available to its users and collaborating drivers.
DIAGNÓSTICO DE MARKETING DA BOMBRIL
(Fundação de Ensino Octávio Bastos, 2017-11-30) Custodio, Aline Marie; Costa, Larissa Quintino; Oliveira, Matheus; Santos, Natalia; Cunha, Tatiane; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Paina, Elaina Cristina
In this module we will be presenting pertinent data to Bombril S / A, a leading company in the Brazilian hygiene and cleaning market for over 69 years. Decision making when choosing the company was how she became an icon when buying the steel sponge (chief product). The team's goal is to delve into the company's marketing issues.
Diagnóstico de Marketing da Cacau Show
(Fundação de Ensino Octávio Bastos, 2017-11-30) Farias, Aline Cunha de; Oliva, Atila Caroline Quirino; Ilheo, Diogo Henrique; Menardi, Gabriel; Bernardini, Maicon Araújo; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Paina, Elaina Cristina
This project aims to perform a marketing diagnosis at the Company Cacau Show, which we chose due to its rapid growth in the market, and also for the variety and quality of products offered to consumers.
DIAGNÓSTICO DE MARKETING DA CLARO TELECOM PARTICIPAÇÕES
(Fundação de Ensino Octávio Bastos, 2017-11-30) Silva, Ariane da; Hurzi, Débora Cristina; Souza, Jéssica Aline Vitorino de; Fabiano, Patrícia; Silva, Pedro Paulo Felisberto da; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Paina, Elaina Cristina
We aim in this project to demonstrate the elaboration of a marketing diagnosis of the company "Claro SA", we chose this company because we believe that we would find a lot of information according to the proposal, it is having to reinvent itself in this time of advanced technologies, so it will help us understand the strategy issue.
DIAGNÓSTICO DE MARKETING DA COCA-COLA
(Fundação de Ensino Octávio Bastos, 2017-11-30) Silva Junior, Antonio Pereira da; Benutti Neto, David; Milanez, Débora Ribeiro; Alves, Kaique Ferreira Bordão; Ribeiro, Natália Capecci; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
We present at this stage, the realization of a Marketing Diagnosis in the company Coca Cola, in order to analyze, evaluate and understand its operation in that company. We chose Coca Cola because it is a company with over 100 years of experience, history and that throughout its trajectory has had several errors and hits in its marketing strategies, we also have situations where the brand has declined in drastic attitudes (New Coke) and others where its extreme hits marked several generations (Dates commemorative slogans, jingles, advertisements, etc.).
DIAGNÓSTICO DE MARKETING DA GOL LINHAS ÁEREAS
(Fundação de Ensino Octávio Bastos, 2017-11-30) Ferreira, Ana Cristina Domingos; Dias, Eryk Sarabello; Mazoneto, Rafaela Cristina; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick Jacoboski; Garritano, Guilherme Augusto; Paina, Elaina Cristina
This project has as main objective to make a diagnosis about the marketing scenario of the company Gol Linhas Aéreas Inteligentes, or simply Gol. For this, the project is divided into five parts segmented by marketing subdivisions.
DIAGNÓSTICO DE MARKETING DA NETFLIX
(Fundação de Ensino Octávio Bastos, 2017-11-30) Draib, Bruno de Oliveira; Silva, Bruno Seixas da; Aliende, Elisa Ramos; Contini, Everton Batista; Nunes, Heloíse Viviurka; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick Jacoboski; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
The company selected was Netflix, which today is the largest provider of streaming video services in the world. His choice was due to the fact that today, his marketing sector is one of the best in the Brazilian market and in the world. Its strategies are considered innovative, and its production creates original content, always knowing what your consumer is looking for in your service, as well as their interaction on social networks and strategies used to attract new customers. Through this paper we will present a little of what Netflix is, what its strategies are, and why it has become a worldwide phenomenon. Not only for their service, but for their interaction and respect for the public.
DIAGNÓSTICO DE MARKETING DA SANTA CLARA TURISMO
(Fundação de Ensino Octávio Bastos, 2017-11-30) Santiago, Elyane dos Santos; Santos, Leonardo Fernandes dos; Borges, Matheus Melchiori; Gonçalves, Natalia Ines; Fernandes, Samanta Eduarda; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Paina, Elaina Cristina
The company chosen for this project was Alderigi Viagens e Turismo LTDA, located in the city of Vargem Grande do Sul, interior of São Paulo. It was founded in 1995 by Roberto Carlos Carvalho Borges and Arnaldo Borges. We opted for this company because there is currently no marketing planning, so we will be able to show the importance of the area for its development and suggest ways for the company to develop.
Diagnóstico de Marketing do Carrilhão Informática
(Fundação de Ensino Octávio Bastos, 2017-11-30) Simão, Flávia Maria Cruz; Silva, Juliana Rodrigues da; Tozatto, Kelli Cristina; Vieira, Pedro Henrique Toniete; Yan, Ygor; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick Jacoboski; Garritano, Guilherme Augusto; Paina, Elaina Cristina
The project was designed with the objective of verifying the marketing action within the company Carillon Informática, with the plan to analyze and identify its application and suggest points of improvement.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Luciano, André Luís Nogueira; Poiatti, Caique Fernando; Betti, Mauricio Mapelli; Silva, Raul Tavares da; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
In this module the main focus of the project was to elaborate a marketing diagnosis of Nova Sylcar company, analyzing how the company and its brand is seen by the public. With this project it was possible to analyze the scope of the brand, pointing out its strengths and weaknesses, and thus we analyze its power in relation to competitors. Its mission, vision and values were also detailed and we observed its positioning in digital media (Web), enabling the group to point out the company's positive, negative and improvement points for future brand expansion.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Augusto, Caio; Mourão, Caio; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
This Interdisciplinary Project aims to analyze the entire marketing process of the company Nike - one of the largest companies selling sporting goods in the world, with the analysis performed we will develop a diagnosis to put all the knowledge obtained during the semester.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Damasceno, Alef Souza; Camargo, Daniela Ap. Rosa de; Besse, Leonardo dos Santos; Oliveira, Marina Andrade Vaz de; Araújo, Yandra Salustiano de; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
Our project aims to make the Marketing Diagnosis of the company Laticinio Montezuma, which we believe has excellent potential, but is experiencing difficulties in improving its market positioning. branch of buffalo milk derivatives, but precisely difficulties in one of its branch located in Águas da Prata. But we will look at the company as a whole.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-11-30) Blazzi, Alexandre; Domingos, Diego; El Baba, Dunia; Ketura, Helen; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick Jacoboski; Garritano, Guilherme Augusto; Paina, Elaina Cristina
This work was developed with the general objective of identifying the marketing activities carried out by a clothing company in Rio de Janeiro - RJ, in the second semester of 2017. We tried to diagnose the validity of these activities, the various ways that it It works, through marketing, to stand out in the market and conquer its target audience and its work mechanisms.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Silva, Beatriz dos Santos da; Jorge, Larissa Semenzato; Borges, Letícia Parussulo; Esposito, Nadia Vanessa Guido; Ruy, Pedro Sandoval; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Venancio, Elaina Cristina Paina
Nowadays companies have gone through changes over the years, where the need to elaborate strategies to have a positive positioning in the market. It is of utmost importance to the business. Increasingly, companies must keep an eye on the market, analyzing the needs and desires of consumers to meet market demand.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Simplício, Beatriz; Souza, Geiciane Cristina; Santos, Joice Souza; Gouvêa, Letícia da Silva; Santos, Marcela Aparecida dos; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venâncio, Elaina Cristina Paina
The present work is about the company Coca Cola. The objectives of the project are to present the company, and to elaborate a Marketing Diagnosis, where we will analyze the visibility of the company within the market, show its strengths and weaknesses, and the strategies it uses to position itself and maintain the sales level. that such has nowadays.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Dearo, Helen Francisca Fontes; Soares, Joyce Pires; Talamoni, Larissa Aparecida; Yamaguchi, Thalles Naoshi Scapim; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
The company chosen by the group to present the interdisciplinary project is Samsung Eletrônica Amazônia LTDA. The decision factor that influenced the process of choosing the company is the steady growth in the world market, the variety in the segments and the range of its products.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Toledo, Alexandrey Eluan Pinheiro; Moreira, Bruna Maria; Silva, Gerlândia Barros; Ribeiro, Isadora Capecci; Mello, Patrícia Castro e; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venâncio, Elaina Cristina Paina
For the realization of this project we chose the company CACAU SHOW, a food company that has been operating for 30 years, having as its characteristic its rapid growth within the market. We will present a Marketing Diagnosis in this project, showing how CACAU SHOW used this tool for its great growth.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Reis Junior, Alexandre Juz dos; Domingos, Amália Carolina; Prado, Ana Carolina Jacob do; Matos, Ana Carolina Maldonado; Leandrini, João Pedro; Dias, Nayara Borges; Firmino Filho, Nelson; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
Companies must keep up with the constant changes in the market to be successful in their line of business. Decision making cannot be based on intuitions or momentum, but on the contrary must be strategically and consciously made. The objective of this project is to perform the marketing diagnosis of a company, that is, a study of the market and customers will be made to understand the positioning of the brand and plan future actions.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Costa, Aldrey Cabral da; Teodoro, Gustavo de Oliveira; Costa, Larissa Silva da; Novellino, Mariana; Boaventura, Rafael José; Alexandre, Marcelo; Garritano, Guilherme; Mardonado, Erick J.; Forlin, Carina; Paina, Cristina
Analyze and describe all internal and external environment from which the chosen company (Micro and Macro environment) is inserted in relation to economic environments, their strengths and weaknesses, competitions among other topics that will be addressed in context.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Alessandra, Bruna; Tiburcio, Kamila Batista; Ragassi, Marina dos S.; Munhoz, Polyana Trevisan; Rosseto, Wladimir José Duval; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Paina, Cristina
The objective of this project is to elaborate a marketing diagnosis for Netflix company, thus making a survey of all aspects of the company, sales, inventory, production processes, cost structure, marketing actions, marketing positioning, financial positions.