Browsing by Author "ARAÚJO, Hélio E. de"

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    Os quatro '' P'' do Marketing: Nipônica Toyota
    (Fundação de Ensino Octávio Bastos, 2022-07-14) ARAÚJO, Hélio E. de; GUIMARÂES, Flávia; SILVA, Marcelo Alexandre Correia da
    In this work, the team will carry out an analysis of management and marketing strategies used in Japanese Toyota, in order to better shine in the market and better business and also relate administrative management with the threats and opportunities of the market.