Browsing by Author "ALMEIDA, Mayara Vieira de"

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    ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING COCA-COLA
    (FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENANCIO, Elaina Cristina; REZENDE, Adriano de Oliveira; TOESCA, Alessandra Ribeiro; GUIMARÃES, Aline da Silva; MASIREVIC, Ianka Lima; ALMEIDA, Mayara Vieira de
    The interdisciplinary project developed in this module was used by the company The Coca-Cola Company (TCCC), or better known as Coca-Cola, to diagnose marketing, where topics such as SWOT Analysis, the 4P's of marketing, the Marketing, and talk directly about the product/service. The company's choice process was due to the Coca-Cola brand being very famous, market leader, for the excellent marketing it has, and for the way it develops it, managing to retain more and more consumers for its brand. Many say that it is an almost ubiquitous brand because it is everywhere in the world, and it is this logistics, this marketing that aroused the interest of seeking more about this company. The way in which the distribution of its products happens is well organized and fast, so much so that if a store places an order for soft drinks, it is delivered in a maximum of 24 hours.
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    Logística: Natura
    (UNIFEOB, 2022-10-11) REZENDE, Adriano de Oliveira; GUIMARÃES, Aline da Silva; RIBEIRO, Jéssica Helena; ALMEIDA, Mayara Vieira de; PANCINE, Luiz Fernando; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago
    The work project aims to present the company Natura. The company was chosen for the study because it is very strong in terms of logistics. The project will address topics such as: Strengths and weaknesses, mission, vision and values, product line, in addition to the life cycle of goods, processes production, projects and subprojects, strategic cost planning, bringing thus an analysis to demonstrate some issues that can be improved in your logistics chain. To carry out this project, we have the disciplines taught during the semester, which we can mention: Production Management: Responsible for putting into practice the techniques management to better manage products and services in order to produce more with the shortest possible time.