Browsing by Author "ÉSDRAS, Estela"

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    Projeto de Extensão: gestão estratégica UPPVIE
    (Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-09-29) ÉSDRAS, Estela; FERRAZ, Márcio José Marcondes; SALLES, Paulo Antônio; TAPI, Thiago; CARIOCA, José Márcio; FORTES, Antonio Donizeti; SIQUEIRA, Marcelo Ferreira; IBANHEZ, Ricardo; MARCONDES, Renata E. de Alencar
    The company UPPVIE, which operates in the area of ​​digital traffic, has as CEO Marcos Ferrari, and CMO Igor Miguel and its main objective is to help entrepreneurs in creating an image to sell their product/service. The company focuses on digital traffic, that is, it creates marketing strategies to create an advertising network on famous websites and applications on the internet, but it is clear that the company may need more emphasis on digital marketing itself, and its own publicity.